The fact is, many hair colors offer a compromised result when you’re creating your clients’ dream shades, and it often comes down to a problem that takes place during the oxidative coloring process. Naturally, we all have metals in our hair that come from our bodies and the water we use, and they tend to be more concentrated through the porous ends of the hair. While these metals are not harmful on their own, they create free radicals when they come into contact with peroxide, which then can affect hair bonds and disturb the color formation. If your client’s hair has come out looking patchy or their shade hasn’t developed as you hoped, it may be those free radicals wreaking havoc.
The good news is, there are ways to counteract this unwanted process, so you can achieve a reliable color result every time. No surprises – just a flawless finish from root to tip. The secret is in the Ultra Precision Color Technology found in every shade of Koleston Perfect. Here’s how it works:
- When color is applied, the Ultra Precision Color Technology creates a controlled environment outside and inside the hair to reduce the formation of free radicals, resulting in a perfect color formation.
- Color is precisely formed at the right place deep inside the hair, while providing protection to the hair bonds.
- Even on long, porous hair, where metals are more prominent through the lengths, the Ultra Precision Color Technology offers resistance to damage and a true-to-tone finish.
Find out more in this quick video: