Maintaining red hair isn’t always easy; the more vibrant the shade, the more it tends to lose its shine and fade over time. However, with the right tips, your client can hold onto that salon-fresh look longer after their color appointments. Here’s how…
1. Wash with Antioxidant Hair Care Products
Color-fading pollutants are everywhere – even in the water your client washes their hair with. That’s why we recommend using color-protecting hair care on color-treated hair that harnesses shielding antioxidants. ColorMotion+ Color Protection Shampoo features exactly that, while boosting the shine in those amber tones. Suggest your client teams it with the Moisturizing Color Reflection Conditioner to nourish and smooth the mid-lengths and ends.
2. Enhance with a Copper-Toned Conditioner
You’ve already seen how the Color Fresh Mask in Copper Glow can spice up amber hair (look 5 above!). One of our favorite things about this mask is that it’s not just a salon must-have, but your clients can also reap its rewards at home. Stock it on your shelves and advise clients on how they can DIY a red hair gloss. If they apply it for just 10 minutes to clean, damp locks, their amber hair shade will appear refreshed and revived.
3. Book in for a Glowing Color Glaze
If your client prefers to put top-up glossing and glazing in the hands of a professional, remind them they can book in for a Shinefinity color glaze whenever their red is looking dull. You can revive their shade with an amber-infused, translucent toner, such as 07/34 or 08/34, and mix with a little Clear 00/00 to make it even softer and subtler. Or you could apply the Clear on its own for a shiny top coat effect. Whichever formula you choose, mix it 1:1 with the Bottle or Brush & Bowl Activator.
Now you’re ready to craft 2023’s hottest red hair color trend, amber. Don’t forget to share your creations with us on Instagram by tagging them with @WellaHairUSA.