Ice blonde hair color is cooler than ever. When it’s not turning heads on the SS18 catwalks, the trend is cropping up in the locks of the A-list - from Selena Gomez to Karlie Kloss. The striking...

Rihanna called it. Aqua hair is in, and it’s helping us relive summer’s ocean vibes, with a sea of beautiful blue-green manes making waves on social media. If the bubblegum pink look isn’t for you...

If you’re not quite ready to say goodbye to summer’s palette of pastel hair colour trends, we’ve got good news: bubblegum pink tresses are set to be big for autumn. And joining the pink parade...

 Maintaining the condition of coloured hair is no small feat. Just ask Sophie Turner, who regularly has to switch up her shade for striking on-screen transformations. Cue WellaPlex, our new...