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Wella Stories

Collage of lilac frost hair colors, created using Wella Professionals.
Formulas Color Trends 18.12.2020

11 Lilac Frost Hair Looks for Pastel Lovers

#LilacHair #purplehair

As pastel hair colors go, lilac hair is one of the dreamiest hues around. It’s fresh, bright, punchy, soft and radiant – all at the same time. And, if you thought such whimsical shades only worked...

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Collage of dark purple hair looks, created using Wella Professionals.
Formulas Color Trends 24.08.2020

How to Get Purple Hair, Plus 5 Pro Formulas

#purplehair

It’s official: dark purple is the go-to hair hue for adventurous clients this autumn, teaming bold color with a not-too-vivid dose of depth for a seriously Insta-ready look. Providing the perfect...

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Back of womans head with long straight purple hair
Formulas Color 14.11.2018

How to Create Ultra Violet Hair Color

#purplehair #colorcreators

We’re drawing closer to the end of 2018, which can only mean one thing: Pantone will soon announce its 2019 Color of the Year. But, just as we’re on the cusp of discovering the newest trending...

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