We’re celebrating the most effervescent shade of the year: powdered blonde. It’s light and bright, leaving hair glowing from root to tip with an ultra-flattering, complexion-enhancing hue....

From soft pearl to crisp blonde, the below formulas give you all the options for a beautiful Pearl Blonde look.

Is there anything more delicious than caramel blonde hair? As far as gourmet-inspired hues go, it’s up there with chocolate brown hair as a Wella Professionals favorite. Rich, warm and silky-soft,...

All hail balayage. The celeb-approved hair coloring technique is the ultimate salon go-to if you like your highlights soft, seamless and beyond selfie-perfect. It’s often mixed up with ombré or a...

When you hear ‘blonde highlights’, what’s the first thing you think of? For us, visions of Blake Lively’s blushed blonde mane and Gisele Bündchen’s head of seriously sun-kissed strands instantly...

Chances are, countless clients have come to you saying they want to go from brown to blonde hair. After all, blonde is one the most Googled hair colors out there, with shades like ash blonde,...