Professional Hair Color Techniques

Our how-to guides are here to break down all the hair color techniques, from the most salon requested to emerging trends. Whether your client is after a classic balayage, subtle highlights or wants complete gray coverage, Wella has all the tips you need to master any coloring technique.

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Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.
Care Techniques Color

A clear hair gloss might be one of the most underrated services on your...

Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.
Care Techniques Color

A clear hair gloss might be one of the most underrated services on your...

Back of woman’s head with hair being sectioned and lightened by a Wella colorist.
Techniques Color

Mastering flawless highlights isn’t all in the product you choose and your...

Back of woman’s head with hair being sectioned and lightened by a Wella colorist.
Techniques Color

Mastering flawless highlights isn’t all in the product you choose and your...

Close up of Ginger Blonde
Techniques Color Trends

Want to share a warm glow with the world? Try out these Ginger Blonde...

Close up of Ginger Blonde
Techniques Color Trends

Want to share a warm glow with the world? Try out these Ginger Blonde...

Side profile of woman with long, wavy brown hair and a blonde dip-dye, created using Wella Professionals.
Techniques Color

Before the world became obsessed with the wonders of a subtle ombre or ...

Side profile of woman with long, wavy brown hair and a blonde dip-dye, created using Wella Professionals.
Techniques Color

Before the world became obsessed with the wonders of a subtle ombre or ...

Woman faces camera with curly brown hair and blonde balayage, created using Wella Professionals.
Techniques Color

When it comes to enhancing curly hair, no coloring technique can do it like ...

Woman faces camera with curly brown hair and blonde balayage, created using Wella Professionals.
Techniques Color

When it comes to enhancing curly hair, no coloring technique can do it like ...

True grey hair color on woman, by Wella Professionals
Techniques Color

Over the past year, we’ve seen more and more clients embracing their...

True grey hair color on woman, by Wella Professionals
Techniques Color

Over the past year, we’ve seen more and more clients embracing their...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Back of woman’s head with long brown hair and half head highlights, created using Wella Professionals.
Techniques Color

The list of highlighting trends keeps growing. In 2021 alone, we’ve seen ...

Back of woman’s head with long brown hair and half head highlights, created using Wella Professionals.
Techniques Color

The list of highlighting trends keeps growing. In 2021 alone, we’ve seen ...

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...