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Professional Hair Color Techniques

Our how-to guides are here to break down all the hair color techniques, from the most salon requested to emerging trends. Whether your client is after a classic balayage, subtle highlights or wants complete gray coverage, Wella has all the tips you need to master any coloring technique.

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Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.
10.01.2022
Care Techniques Color

What is Clear Hair Gloss? Your Shine-Boosting Guide

A clear hair gloss might be one of the most underrated services on your...

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10.01.2022
Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.

What is Clear Hair Gloss? Your Shine-Boosting Guide

Care Techniques Color

A clear hair gloss might be one of the most underrated services on your...

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Back of woman’s head with hair being sectioned and lightened by a Wella colorist.
22.12.2021
Techniques Color

How to Section Hair for Highlights & Balayage

Mastering flawless highlights isn’t all in the product you choose and your...

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22.12.2021
Back of woman’s head with hair being sectioned and lightened by a Wella colorist.

How to Section Hair for Highlights & Balayage

Techniques Color

Mastering flawless highlights isn’t all in the product you choose and your...

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Close up of Ginger Blonde
22.12.2021
Techniques Color Trends

Ginger Blonde Color Formulas

Want to share a warm glow with the world? Try out these Ginger Blonde...

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22.12.2021
Close up of Ginger Blonde

Ginger Blonde Color Formulas

Techniques Color Trends

Want to share a warm glow with the world? Try out these Ginger Blonde...

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Side profile of woman with long, wavy brown hair and a blonde dip-dye, created using Wella Professionals.
13.10.2021
Techniques Color

5 of the Dreamiest Blonde Dip-Dye Ideas & Formulas

Before the world became obsessed with the wonders of a subtle ombre or ...

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13.10.2021
Side profile of woman with long, wavy brown hair and a blonde dip-dye, created using Wella Professionals.

5 of the Dreamiest Blonde Dip-Dye Ideas & Formulas

Techniques Color

Before the world became obsessed with the wonders of a subtle ombre or ...

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Woman faces camera with curly brown hair and blonde balayage, created using Wella Professionals.
04.10.2021
Techniques Color

How to Do Balayage for Curly Hair

When it comes to enhancing curly hair, no coloring technique can do it like ...

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04.10.2021
Woman faces camera with curly brown hair and blonde balayage, created using Wella Professionals.

How to Do Balayage for Curly Hair

Techniques Color

When it comes to enhancing curly hair, no coloring technique can do it like ...

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True grey hair color on woman, by Wella Professionals
01.09.2021
Techniques Color

The True Grey Collection: How to Make Silver Hair Glow

Over the past year, we’ve seen more and more clients embracing their...

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01.09.2021
True grey hair color on woman, by Wella Professionals

The True Grey Collection: How to Make Silver Hair Glow

Techniques Color

Over the past year, we’ve seen more and more clients embracing their...

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Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
18.08.2021
Formulas Techniques

How to Create the Punchiest Plum Hair Color

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

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18.08.2021
Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.

How to Create the Punchiest Plum Hair Color

Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

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Back of woman’s head with long brown hair and half head highlights, created using Wella Professionals.
11.08.2021
Techniques Color

Your Everything Guide to Half Head Highlights

The list of highlighting trends keeps growing. In 2021 alone, we’ve seen ...

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11.08.2021
Back of woman’s head with long brown hair and half head highlights, created using Wella Professionals.

Your Everything Guide to Half Head Highlights

Techniques Color

The list of highlighting trends keeps growing. In 2021 alone, we’ve seen ...

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Before and after of gray coverage on copper hair, created using Wella Professionals.
19.07.2021
Care Formulas Techniques Color

This is How You Do the Perfect Hair Color Correction

A color correction is one of the most rewarding hair services you can offer....

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19.07.2021
Before and after of gray coverage on copper hair, created using Wella Professionals.

This is How You Do the Perfect Hair Color Correction

Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

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Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
05.07.2021
Care Formulas Techniques Color

How to Enhance Brown Hair With a Brunette Gloss

Blonde hair has long been known for being tricky to maintain. But, as any ...

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05.07.2021
Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.

How to Enhance Brown Hair With a Brunette Gloss

Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

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Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
30.06.2021
Care Formulas Techniques Color

5 Blonde Hair Gloss Ideas for the Freshest Glow

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

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30.06.2021
Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.

5 Blonde Hair Gloss Ideas for the Freshest Glow

Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

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Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
22.06.2021
Formulas Techniques Color

How to Create Beach Blonde Hair Sans Sun

If, over the past year, you (and your clients) have been missing...

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22.06.2021
Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.

How to Create Beach Blonde Hair Sans Sun

Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

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