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Wella Stories

Formulas Techniques Color Styling 24.02.2021

9 Balayage Ideas for Silky-Straight Hair

We so often see balayage swept through long, wavy locks and tousled bobs. But, the fact is, balayage for straight hair is just as mesmerizing as its textured counterpart. While polished curls and...

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Back of woman’s head with long, wavy brown hair and warm blonde twilights, created using Wella Professionals.
Techniques Color 17.02.2021

What is Hair Twilighting? Your Complete Guide

We often talk about sun-kissed locks, but what about moonlit strands? In a break from the beachy look, hair twilighting is trending in 2021. Designed to add warm flashes of light to dark hair,...

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Back of woman’s head with long, wavy hair and honey blonde foilyage, created using Wella Professionals.
Formulas Techniques Color 03.02.2021

7 Foilyage Ideas to Upgrade Your Freehand Technique

Just when you thought your balayage technique couldn’t get any more mesmerizing, foilyage comes along to give your clients brighter, more luminous highlights. What is foilyage, you ask? Quite...

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Back of woman’s head with glossy, polished waves and red ombre hair color, created using Wella Professionals.
Formulas Techniques Color 10.02.2021

How to Create Red Ombre Hair

Any ombre hair color is covetable, but make it a fiery red ombre, and you’ve got the most Instagrammable gradient of all. Shades of auburn, cherry, mahogany and copper team flawlessly with this...

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Before and after of gray roots covered with blonde hair color.
Formulas Techniques Color 20.01.2021

How to Color Gray Hair Blonde

Going from gray hair to blonde is a process that’s always best done by a (Wella) professional. Not only do you have to get the roots under wraps, but you need to know how to lift locks flawlessly,...

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Back of woman’s head with chunky, platinum blonde highlights through long, wavy hair.
Techniques Color 06.01.2021

Chunky Highlights Are Back – But Not As You Know Them

#Highlights #lowlights

While some nineties hair trends belong in the past (butterfly clips, ‘The Rachel’ and zig-zag partings), one throwback look from the decade is proving popular once more. Chunky highlights are...

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