Unlike coppers, strawberry blondes and auburns, which boast an orange undertone, ruby is packed with blue and purple-red undertones that feel both fresh and striking. One of the best things about cool-toned reds is that they throw off a beautiful shine, so hair is brimming with a healthy glow from wherever you place the colour. You'll find a host of such hues in the Wella Professionals portfolio – all you need to do is pick the perfect one to suit each client's hair goals...
For a pre-lightened canvas: If your client has brown hair or black hair, locks will need to be pre-lightened before you apply a ruby red. Try BlondorPlex, an exclusive formula which features our bond-strengthening WellaPlex ingredient. It lifts locks to the desired level while keeping the internal bonds resilient, so hair feels healthy and strong after lightening.
For temporary hair colour: Ruby red hair is bold (to say the least!) so if your client wants to trial the colour temporarily, try treating their locks to the Color Fresh Mask in Red. You can apply it to an already-red mane, pre-lightened hair or naturally blonde hair for a ruby tone that develops in just 10 minutes.
For richness and vibrancy: Reach for demi-permanent Color Touch in shades such as 77/45 or 0/45. You're guaranteed to get vivid, vibrant results which, over time, fade beautifully true to tone. A must-try for the low-commitment client.
For a high-shine glaze: The Shinefinity Color Glaze is a must when shine is on the agenda, giving your client a translucent veil of colour with zero lift and zero damage. Try 04/65 Deep Cherry for a purple-toned ruby red which leaves locks looking and feeling silky-soft.
For pure, intense hair colour: To achieve pure, balanced colour from roots to ends – plus up to 100% grey coverage – introduce your client to Koleston Perfect. With a host of Vibrant Reds, such as 6/45 and 8/45, it's the perfect product for major intensity and healthy-looking hair, colour after colour.