5 Plum Brown Hair Ideas & Formulas

Pantone has done it again. Their new Color of the Year 2023, Viva Magenta, is influencing everything from makeup trends to new-season wardrobes, to winter's most coveted hair colors. Case in point: plum brown hair, a muted take on magenta that gives brunettes a hint of purple-pink. If your client's dark hair color is calling out for a boost of bold, this is the trend to try. 

So, let's break down the best tips, techniques, and formulas for plum brown hair color. Whether your client is taking it vivid or keeping it subtle, purple shades have never looked so chic... 

double image of very long, plum brown hair

Image Credit: @beautybykeshly

back of head reveals shiny plum brown hair styled in soft waves

Image Credit: @byalexmk