1. Start With a Blonde Base
Pink blonde hair needs a light blonde base to ensure those rose tones truly pop. So, unless your client’s hair is already fair, you’ll need to pre-lighten locks to the correct level. If they want a warmer, rose gold shade, try lifting their hair to a level seven medium blonde, which will give their pink tone a little extra richness.
Meanwhile, a frosty pink-on-platinum ‘do requires lifting to a level nine or ten. Just remember: the lighter the hair, the more the pinky hues are able to show up and shine. Keep this in mind when discussing the desired end result with your client.
2. Choose Your Lightening Technique
Once you know what level of blonde your client is hoping to reach, it’s time to talk techniques. Do they want balayage? A dip-dye? Or simple streaks of baby pink? For most pink blonde looks, you’ll need to apply the pre-lightener all over as a canvas for those rosy tones. Try BlondorPlex for this step, which harnesses our bond-strengthening system, WellaPlex No1.
However, if your client is already blonde and wants to brighten up sections with a balayage or ombre, opt for Blondor Freelights. Allow to develop, then shampoo and neutralize using Blondor Seal & Care.
3. Pick a Pink Product
Good news: the Wella color portfolio has pinks aplenty for this look, from playful semi- and demi-permanent tones to permanent color pigments that last as long as the trend. If your client wants a low-commitment shade, suggest they go for 9/75 from the Color Touch palette; a macaron-tinted demi shade that lets them flirt with the trend for up to 24 washes. Semi-permanent Color Fresh CREATE in Nu-Dist Pink is a ballet blush hue that gradually fades true to tone. Meanwhile, Opal-Essence By Illumina Color in Titanium Rose is a glossy, permanent metallic pink.
4. Pick Technique Round Two
You’ve chosen your pre-lightener technique. Next up: choose an application method for your client’s pink color. There are endless ways to work a pink blonde mane, whether you sweep it root to tip or in delicate, dainty ribbons. You can blend rose colors with blonde tones to create a muted blush color, or team light roots with candy-colored tips for a multi-tonal look. Anything goes with this trend.