Conjure Magic in Your Hair with These Wicked Looks
Can you feel it? There’s Magic in the Hair as we prepare for the release of the new movie Wicked, in theaters November 22, starring Ariana Grande as the toss-tossing Glinda and Cynthia Erivo as the glossy-haired Elphaba.
As the movie’s official hair partner, Wella Professionals is revealing color and care sorcery for your most spellbinding transformation. Ready to cast your magic? Here’s everything you need to know about getting the Wicked look…
Conjure Up Oz-Mazing Color
Get ready to bedazzle with hair colors inspired by Glinda and Elphaba. The iconic witches express themselves through their hair, and now you can too. Find your nearest Wella Professionals salon, and book in a magical makeover. As Wicked mania hits, trust us – these looks are gonna be popular.
Glinda’s Playful Pastel Lights
Glinda’s gravity-defying hairstyle is made all the more magical by a blend of glass blonde tones. Add in pops of pinks and coppers, and you’ve got a look inspired by her wonderfully whimsical charm. When bedazzling shine is what you’re glowing for, ask your Wella Professionals hairdresser for permanent Illumina Color or demi-permanent SHINEFINITY. Lustrous and light-reflective, they each adorn strands in captivating color that enhances your hair’s natural highs and lows.
Bedazzling Blonde
Warm yet cool, golden yet icy; this is the ultimate bedazzling blonde; the shade of the season, directly inspired by Glinda’s glossy blow-dry. So, whether you’re just going blonde, or you want to enhance your already-light hair, ask your hairdresser to recreate this Wicked shade. All that’s missing is your crown.
Popular Pink
The most popular pink of the season is punchy yet pastel; a shade reminiscent of Glinda’s delightfully sweet wardrobe. Your hairdresser can create the look with SHINEFINITY; a zero lift, zero ammonia, glossy glaze. Try it and you’ll see: it gives you translucent color and luminous shine you can feel with every sweep of your colorist’s brush.
Silver Sparkle
If you love the lightness of Glinda’s blonde but you know cool tones suit you best, request a silvery hue like this one. See how it glimmers under the light? To make it extra wearable, you could also ask for a soft root shadow; a magic trick that rewards you with softer regrowth, so your blonde appears effortless.
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Elphaba’s Intensely Vibrant Dark
Discover hair that’s intensely vibrant and dark with a powerful palette of deep reds, emerald greens, rich coppers and luscious brunettes that evoke Elphaba’s enchanting presence. With the intensity of permanent Koleston Perfect and demi-permanent Color Touch, your Wella Professionals hairdresser gives you mystical hues that are high on shine and brimming with dimension.
Positively Emerald
Want brunette hair that’s changed for good? Go for an emerald color block through black curls, as seen in this dazzlingly dark yet vivid look. Show it to your hairdresser and ask them to tailor your color placement to suit your hair length and facial features. With glorious greens in the Koleston Perfect portfolio, they’ve got your bold nod to Elphaba covered.
Dark Magic
Looking to add a little sparkle to your brunette mane? Try these high contrast highlights, crafted with BlondorPlex to lighten and Color Touch to tone. Striking yet seamless, they set strands aglow with an icy cool twist that’s perfect for winter. This look isn’t just Wicked-inspired – it’s also one of the most dazzling trends of the season.
Glimmering Gold
Cast a spell on warm brown hair with golden highlights that glimmer through the mid-lengths and ends. If you prefer richer tones, this is the look for you; pure bewitchment that suits all hair types. Ask your hairdresser for a caramel balayage with a spectrum of wonderful warm hues intertwined. For a mystical twist, request extra sweeps of honeyed copper or pumpkin spice.
Toss Toss with Your Healthiest Hair
Glinda’s got her hair toss down – now it’s your turn. For healthy, head-turning hair that swishes, sways and shimmers, unveil your ULTIMATE REPAIR regimen at home…
1. The Wonderful Cleanse
After getting your Wicked color, you need hair care that enhances your shade and protects it. ULTIMATE REPAIR Shampoo is your wash day wonder, with a skincare-like blend of AHA and Omega-9. It repairs inner bonds and replenishes the outer layer, so even chilly winter winds are no match for how healthy your hair feels. Meanwhile, the luxurious lather makes for a magical moment in and out of the shower, with the fruity-fresh scent lasting long after that final rinse. Follow with ULTIMATE REPAIR Conditioner for a creamy, dreamy nourisher that guarantees toss-worthy strands. It rinses completely clean to leave your hair soft, smooth and cared-for.
2. The Magical Mask
Just like magic, ULTIMATE REPAIR Mask identifies and treats the parts of your hair that need the most care. Because – did you know? – uneven damage is more common than you think, with some sections appearing drier or more brittle than others. In just under five minutes, hair is six times easier to detangle* when wet and left spellbindingly soft and smooth. Apply to towel-dried mid-lengths and ends, let it absorb, and rinse to reveal silky hair.
3. The Miracle Mist
Get hair repair so intensive, it’s like the Good Witch has conjured it up. ULTIMATE REPAIR Miracle Hair Rescue is just as the name implies – a real-life miracle. It repairs hair damage in 90 seconds**, leaving hair 12x smoother*** with 99% less breakage****. And it’s bewitchingly easy to use. Simply mist it through clean, damp lengths, allow it to soak in, and style your wickedly nourished hair as usual.
4. The Power Protector
Whether you’re doing a Glinda blow-dry or an Elphaba braid, ULTIMATE REPAIR Protective Leave-In will shield your strands against heat up to 230°C/450° F. The delicate cream also protects against frizz, breakage, UV damage and mechanical damage, so you conjure up any look with nourished hair that defies the odds.
Join the #TikToss Challenge
Now you know how to create magic in your hair, share your Wella looks with us on TikTok. Show us your ULTIMATE REPAIR transformation and your Glinda-style ‘toss toss’ by using the tag #TikToss. Need inspiration? See the latest #TikToss looks here.
* Vs. non-conditioning shampoo.
** When using ULTIMATE REPAIR Miracle Hair Rescue.
*** Vs. non-conditioning Shampoo.
**** When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo.