The fact is, many hair colours offer a compromised result when you’re creating your clients’ dream shades, and it often comes down to a problem that takes place during the oxidative colouring process. Naturally, we all have metals in our hair that come from our bodies and the water we use, and they tend to be more concentrated through the porous ends of the hair. While these metals are not harmful on their own, they create free radicals when they come into contact with peroxide, which then can affect hair bonds and disturb the colour formation. If your client’s hair has come out looking patchy or their shade hasn’t developed as you hoped, it may be those free radicals wreaking havoc.
The good news is, there are ways to counteract this unwanted process, so you can achieve a reliable colour result every time. No surprises – just a flawless finish from root to tip. The secret is in the Ultra Precision Colour Technology found in every shade of Koleston Perfect. Here’s how it works:
- When colour is applied, the Ultra Precision Colour Technology creates a controlled environment outside and inside the hair to reduce the formation of free radicals, resulting in a perfect colour formation.
- Colour is precisely formed at the right place deep inside the hair, while providing protection to the hair bonds.
- Even on long, porous hair, where metals are more prominent through the lengths, the Ultra Precision Colour Technology offers resistance to damage and a true-to-tone finish.
Find out more in this quick video: