The True Grey Collection: How to Make Silver Hair Glow

Techniques Colour
Techniques Colour

Over the past year, we’ve seen more and more clients embracing their naturally grey hair. And is it any surprise? After lockdowns placed root touch-ups out of reach, some have decided to celebrate their silver hues. Not only is it low commitment but, with a little influence from A-listers, such as Catherine Zeta Jones and Jodie Foster, you’ve got all the makings of a lust-have look – one that will never go out of style.  

But, here’s the thing: like all hair colours, naturally grey hair comes with its own set of challenges. It can appear dull, lack dimension and shadow, and even be prone to turning yellow. Products to enhance natural silver hues have long been limited, with silver shampoos not lasting long enough, and toning or glossing services proving too high a commitment. That’s why we’ve developed Silver Glow by True Grey, a new set of dedicated in-salon hair treatments that allows your clients to celebrate their silver like never before. Here’s what you need to know... 

Woman with curly grey hair, created using True Grey
Before and after of true grey hair color, created using Wella Professionals
Before and after of true grey hair color, created using Wella Professionals
The partial silver glow treatment, created using Wella Professionals
Before and after of true grey hair color on a male, created using Wella Professionals
Smeared lines of trur grey hair color
Three bottles of Wella Professionals True Grey hair color