4. Turn Down the Tap
When it comes to fixing hair damaged by keratin treatments, even the smallest routine upgrades can make a difference. Not all clients know this, but washing hair with too-hot water can actually further strip damaged strands. Meanwhile, if the water is cold, shampoos and conditioners may not rinse out as thoroughly. So, tell your client to make sure the tap is always set to lukewarm on hair wash day – a small, but important change.
5. Embrace Heatless Styling
When hair has been damaged by high temperatures, the last thing your client wants to do is apply more heat. On the occasions they do, remind them to use EIMI Thermal Image to protect strands from root to tip. But, where possible, they should turn to gentle, heatless styling solutions, whether that means trying the #treatmentbun trend or wrapping locks up in heat-free curlers.
Whatever style they choose, priming and protecting strands with the right styling products is key. These are just some of our go-to picks for helping clients perfect their look heat-free…
For Beachy Waves: Try EIMI Ocean Spritz. This tousling salt spray boosts texture in locks, while also protecting hair from dehydration and UV damage. Your client can mist it into damp lengths and (very) gently scrunch, or even braid the hair and leave plaits in overnight for an ultra beachy look.
For Defined Curls: If your client has naturally curly hair and used keratin treatments to temper frizz, they will have also disrupted their curl pattern. So, introduce them to NutriCurls Curlixir Balm and the finger coiling technique. By delicately working in the balm, then wrapping and releasing curls around their finger, they can encourage ringlets to look bouncy once more.
For a Sleek Bun: AKA the #treatmentbun, this heatless style sees locks treated to a generous dose of a leave-in treatment, then secured into a nape-hugging, sleek bun while the product absorbs. ULTIMATE REPAIR Miracle Hair Rescue teams flawlessly with this look. Advise your client to stick to silky scrunchies and hair ties to seal their bun, as they won’t cause as much friction as elastics.