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Top of woman’s head with brunette hair and stubborn gray roots.

What's hot?

28.07.2021
Color

10 Tricks to Help You Color Resistant Gray Hair

Not all clients choose to cover up their gray regrowth. We’re getting more and more requests for a seamless transition to gray hair, as silver locks rise in popularity. However, for those...

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What's hot?

28.07.2021
Top of woman’s head with brunette hair and stubborn gray roots.

10 Tricks to Help You Color Resistant Gray Hair

Color

Not all clients choose to cover up their gray regrowth. We’re getting more and more requests for a seamless transition to gray hair, as silver locks rise in popularity. However, for those...

Read more
Before and after of gray coverage on copper hair, created using Wella Professionals.
19.07.2021
Care Formulas Techniques Color

This is How You Do the Perfect Hair Color Correction

A color correction is one of the most rewarding hair services you can offer....

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19.07.2021
Before and after of gray coverage on copper hair, created using Wella Professionals.

This is How You Do the Perfect Hair Color Correction

Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

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Back of woman’s head with wavy, pastel hair in a half-up braid, created using Wella Professionals.
14.07.2021
Styling

17 Braid Hairstyles Blowing Up in 2021

Braided hairstyles are masterpieces. They’re fun, functional and show off...

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14.07.2021
Back of woman’s head with wavy, pastel hair in a half-up braid, created using Wella Professionals.

17 Braid Hairstyles Blowing Up in 2021

Styling

Braided hairstyles are masterpieces. They’re fun, functional and show off...

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Close up of Rooted Baby Blonde Hair
09.07.2021
Formulas Color

Rooted Baby Blonde Hair Color Formulas

Looking to bring that touch of glamour and shine to your clients? Try out...

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09.07.2021
Close up of Rooted Baby Blonde Hair

Rooted Baby Blonde Hair Color Formulas

Formulas Color

Looking to bring that touch of glamour and shine to your clients? Try out...

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Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
07.07.2021
Formulas Color

5 Punchy Pink Blonde Hair Ideas & Formulas

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

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07.07.2021
Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.

5 Punchy Pink Blonde Hair Ideas & Formulas

Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

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Back of woman’s head with long, wavy, brown hair, glossed using Wella Professionals
06.07.2021
Care Formulas Color

What is Hair Glossing? We’ve Got the Gloss

Everyone’s heard of glossy hair, but what about a hair gloss? Some of your...

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06.07.2021
Back of woman’s head with long, wavy, brown hair, glossed using Wella Professionals

What is Hair Glossing? We’ve Got the Gloss

Care Formulas Color

Everyone’s heard of glossy hair, but what about a hair gloss? Some of your...

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Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
05.07.2021
Care Formulas Techniques Color

How to Enhance Brown Hair With a Brunette Gloss

Blonde hair has long been known for being tricky to maintain. But, as any ...

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05.07.2021
Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.

How to Enhance Brown Hair With a Brunette Gloss

Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

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Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
30.06.2021
Care Formulas Techniques Color

5 Blonde Hair Gloss Ideas for the Freshest Glow

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

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30.06.2021
Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.

5 Blonde Hair Gloss Ideas for the Freshest Glow

Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

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Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
30.06.2021
Formulas Color Styling

How to Make Waves With Blonde Beachy Hair

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

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30.06.2021
Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.

How to Make Waves With Blonde Beachy Hair

Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

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Close up of Brown Sugar Hair
28.06.2021
Formulas Color Trends

Brown Sugar Hair Color Formulas

Want to bring a rich and smooth touch to your clients? Try out these Brown...

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28.06.2021
Close up of Brown Sugar Hair

Brown Sugar Hair Color Formulas

Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

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Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
22.06.2021
Formulas Techniques Color

How to Create Beach Blonde Hair Sans Sun

If, over the past year, you (and your clients) have been missing...

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22.06.2021
Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.

How to Create Beach Blonde Hair Sans Sun

Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

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Collage of balayage bob hairstyles, created using Wella Professionals.
16.06.2021
Formulas Techniques Color Styling Trends

*This* is How You Create the Balayage Bob of Dreams

What do you get when you merge the hottest highlighting technique with this...

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16.06.2021
Collage of balayage bob hairstyles, created using Wella Professionals.

*This* is How You Create the Balayage Bob of Dreams

Formulas Techniques Color Styling Trends

What do you get when you merge the hottest highlighting technique with this...

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Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.
09.06.2021
Formulas Color

6 Gray Brown Hair Ideas For Your Coolest Clients

Gray brown hair is fast becoming one of 2021’s hottest hair color trends –...

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09.06.2021
Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.

6 Gray Brown Hair Ideas For Your Coolest Clients

Formulas Color

Gray brown hair is fast becoming one of 2021’s hottest hair color trends –...

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