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Wella Professionals Blog

Back of woman’s head showing before and after of Wella Shinefinity Glaze on blonde hair.

What's hot?

24.01.2022
Techniques Color

This is Shinefinity: Introducing Our NEW Zero Lift Glaze

You’ve heard of glossing, but what about glazing? This year, the shine-boosting technique is blowing up, and we’re bringing it to you and your clients with the new Shinefinity Zero Lift Glaze....

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What's hot?

24.01.2022
Back of woman’s head showing before and after of Wella Shinefinity Glaze on blonde hair.

This is Shinefinity: Introducing Our NEW Zero Lift Glaze

Techniques Color

You’ve heard of glossing, but what about glazing? This year, the shine-boosting technique is blowing up, and we’re bringing it to you and your clients with the new Shinefinity Zero Lift Glaze....

Read more
Model with long, wavy, glossy, brunette hair smiles at the camera.
24.01.2022
Formulas Techniques

Why You Should Be Asking for a Shinefinity Glaze

Most of us will try anything in the quest for healthy, shiny hair, whether...

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24.01.2022
Model with long, wavy, glossy, brunette hair smiles at the camera.

Why You Should Be Asking for a Shinefinity Glaze

Formulas Techniques

Most of us will try anything in the quest for healthy, shiny hair, whether...

Read more
Model sweeps hair back while holding a jar of Wella’s Fusion Intense Repair Mask.
19.01.2022
Care Styling

How to Prevent, Hide and Fix Split Ends

‘How do I fix split ends?’ It’s a question every hairdresser gets asked, and...

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19.01.2022
Model sweeps hair back while holding a jar of Wella’s Fusion Intense Repair Mask.

How to Prevent, Hide and Fix Split Ends

Care Styling

‘How do I fix split ends?’ It’s a question every hairdresser gets asked, and...

Read more
Partial Pastel Hair Color Formulas
18.01.2022
Formulas Color Trends

Partial Pastel Hair Color Formulas

Looking to start the new year off with a combination of beautiful colors in...

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18.01.2022
Partial Pastel Hair Color Formulas

Partial Pastel Hair Color Formulas

Formulas Color Trends

Looking to start the new year off with a combination of beautiful colors in...

Read more
Back of woman’s head with short, gray, blow-dried hair, created using Wella Professionals.
14.01.2022
Color Styling

8 Gray Hairstyles to Show Off the Shimmer

Enhancing gray hair isn’t just about glosses, glazes and hydrating hair...

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14.01.2022
Back of woman’s head with short, gray, blow-dried hair, created using Wella Professionals.

8 Gray Hairstyles to Show Off the Shimmer

Color Styling

Enhancing gray hair isn’t just about glosses, glazes and hydrating hair...

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Back of woman’s head with half-up hairstyle, created using Wella Professionals.
14.01.2022
Formulas Color

9 Spring Hair Color Trends to Mix Up Now

Who’s ready for a raft of new-season looks? Spring’s hair color trends are...

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14.01.2022
Back of woman’s head with half-up hairstyle, created using Wella Professionals.

9 Spring Hair Color Trends to Mix Up Now

Formulas Color

Who’s ready for a raft of new-season looks? Spring’s hair color trends are...

Read more
Back of woman’s head with mid-length, dark brown, wavy hair, created using Wella Professionals.
12.01.2022
Care

How to Give Yourself a Hair & Scalp Detox

Just like the skin on your face and body, the skin on your scalp needs a...

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12.01.2022
Back of woman’s head with mid-length, dark brown, wavy hair, created using Wella Professionals.

How to Give Yourself a Hair & Scalp Detox

Care

Just like the skin on your face and body, the skin on your scalp needs a...

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Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.
10.01.2022
Care Techniques Color

What is Clear Hair Gloss? Your Shine-Boosting Guide

A clear hair gloss might be one of the most underrated services on your...

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10.01.2022
Back of woman’s head with long, ultra-shiny, brown hair, created using Wella Professionals.

What is Clear Hair Gloss? Your Shine-Boosting Guide

Care Techniques Color

A clear hair gloss might be one of the most underrated services on your...

Read more
Back of woman’s head with long, wavy, black to blonde hair, created using Wella Professionals.
03.01.2022
Formulas Color

How to Create Black and Blonde Hair

Creating bold hair doesn’t always mean dyeing it bright colors or layering ...

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03.01.2022
Back of woman’s head with long, wavy, black to blonde hair, created using Wella Professionals.

How to Create Black and Blonde Hair

Formulas Color

Creating bold hair doesn’t always mean dyeing it bright colors or layering ...

Read more
Back of woman’s head with hair being sectioned and lightened by a Wella colorist.
22.12.2021
Techniques Color

How to Section Hair for Highlights & Balayage

Mastering flawless highlights isn’t all in the product you choose and your...

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22.12.2021
Back of woman’s head with hair being sectioned and lightened by a Wella colorist.

How to Section Hair for Highlights & Balayage

Techniques Color

Mastering flawless highlights isn’t all in the product you choose and your...

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Close up of Ginger Blonde
22.12.2021
Techniques Color Trends

Ginger Blonde Color Formulas

Want to share a warm glow with the world? Try out these Ginger Blonde...

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22.12.2021
Close up of Ginger Blonde

Ginger Blonde Color Formulas

Techniques Color Trends

Want to share a warm glow with the world? Try out these Ginger Blonde...

Read more
Back of woman’s head with long wavy hair and blonde balayage, created using Wella Professionals.
15.12.2021
Care Color

How to Maintain Blonde Hair: Tips for Your Clients

It takes a lot of skill to achieve the perfect shade of blonde. So, when...

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15.12.2021
Back of woman’s head with long wavy hair and blonde balayage, created using Wella Professionals.

How to Maintain Blonde Hair: Tips for Your Clients

Care Color

It takes a lot of skill to achieve the perfect shade of blonde. So, when...

Read more
Close up of Muted Auburn
26.11.2021
Formulas Color Trends

Muted Auburn Hair Color Formulas

Want to bring a touch of warmth this chilly season? Auburn hair is a vibrant...

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26.11.2021
Close up of Muted Auburn

Muted Auburn Hair Color Formulas

Formulas Color Trends

Want to bring a touch of warmth this chilly season? Auburn hair is a vibrant...

Read more

As part of our journey to become a stand-alone company orders, shipments, account registrations, seminars booking and online education will not be available for some days.

Learn more