How to Create Golden Hour Rosé Pink Hair
When golden hour casts your hair and skin in a wash of pink, you know you’re in your best light. That hazy, rose gold glow suits everyone, gleaming with dream-like warmth and radiant shine. Now, imagine if you could recreate that exact almost-sunset moment through your client’s hair. Then keep scrolling for Wella’s rose pink hair tutorial – a masterclass in the most sun-kissed ombre.
Golden Hour Rosé – Revealed
For summer 2024, we’re introducing the Golden Hour Glow trend, featuring two luminous looks that recreate that moment just before sunset, when hair is bathed in radiance. There’s Golden Hour Bronze; a beautiful balayage look that gives dark strands a sun-drenched glow. And then there’s Golden Hour Rosé, resplendent in amber and pink tones that blonde clients will love.
Melting a warm, dazzling blonde into the rosiest pink color, Golden Hour Rosé was made for the bold. It’s the best of festival, vacation and summer-ready hair in one masterpiece. Soft pink-blush roots segue into golden blonde lengths for a fun twist on ombre hair, with SHINEFINITY Color Glaze unlocking a translucent glow that makes all hair types shimmer.
Who Suits the Look?
Bold hair color lovers are set to fall for this blend of gold and pink highlights, while those who lean to a more natural look can also embrace Golden Hour Rosé with softer accents of the trending tones. If they already have blonde hair, you may even be able to complete their service in one step, using their pre-lightened or natural color as the base to take hair pink and gold.
But that doesn't mean those with red or brown hair can't get the look. You can achieve up to nine levels of lift with BlondorPlex, so even the darkest manes will be lightened and prepped for a wash of Golden Hour Rosé. Or you could invite your client to explore Golden Hour Bronze, a color-melting masterpiece that combines warm tones of brown and gold in balayage highlights
As for skin tone, Golden Hour Rosé enhances cool skin tones with a burst of warmth, but you can adapt it to flatter every client on your roster. Switch the rosy tones for a hot pink to set darker skin tones aglow or sweep on cooler gold highlights to create an eye-catching contrast against warmer complexions.
Why Clients Love Golden Hour Rosé
It's Quick
Bright hair color transformations have a reputation for being time-consuming, but Golden Hour Rosé can be painted in a single step on already-light hair. If your client doesn't have light hair, you can lift with BlondorPlex, and then begin glazing. Either way, this is a surprisingly speedy process with maximum color impact.
It's Eye-Catching
Have you seen a dreamier color combination? There's a reason we call it a Golden Hour Glow look; because, like that coveted 60 minutes, it delivers photo-ready flawlessness from root to tip.
It Fades Beautifully
Over time, the blonde base softens and the rose turns pastel pink, so your client gets a true-to-tone fade in between salon visits. Remind them to use shade-prolonging hair care – like ColorMotion+ Color Protection Shampoo and Structure+ Mask – for hard-working color maintenance.
Why Colorists Love It
This speedy yet artistic look allows you to unleash your creativity, play with a new palette of shades, and get some of the most show-stopping 'before and after' shots for your salon's social feeds. Plus, it's the perfect opportunity to really demonstrate the beauty of a SHINEFINITY Glaze, veiling strands in zero damage color with shine you can feel.
Golden Hour Rosé: Jordanna Cobella's Step By Step
Now, let's get into the tutorial. Follow Wella Color & Trend Ambassador Jordanna Cobella's technique to create an elevated take on rose gold hair. On naturally blonde or pre-lightened hair, follow these steps...
Step 1: Blush Up the Root Shadow
The Formula: 20g 09/3 + 10g 07/3 + 10g 00/56 + Brush & Bowl Activator
Vivid color is the goal here, so really saturate the root area with this pink color pop, and then step it down towards the mid-section of hair. This formula makes use of the new SHINEFINITY Rosé Booster, a cotton candy pink shade that can be painted solo or mixed to give other hues a blushed tone.
Step 2: Tone the Mid-Section of Hair
The Formula: 30g 09/3 + 5g 08/34 + Brush & Bowl Activator
The pink root fades into peachy-coral highlights as you reach the mid-lengths of the hair. Paint the formula through the full mid-section and the lower layer of hair, leaving some of the ends free for a final touch of golden blonde.
Step 3: Illuminate the Ends
The Formula: 09/3 + Brush & Bowl Activator
Finally, apply this warm honey blonde through the free sections of hair at the ends. Your client will be left with a shimmering, chic ombre that makes every hour golden hour.
3 Tips to Maintain the Look
Before your client leaves the salon chair, make sure they've got the advice and color kit they need to lock their rosy glow down for longer. Share these tips...
1. Use a Color-Depositing Mask
While that initial transformation is best left to a colorist (that's you!), your client can get a quick, soft color refresh with the Color Fresh Mask in shades of Pink or Peach Blush. All they need to do is apply their chosen mask to clean, damp hair through the rosy sections only, allow it to develop for 10 minutes, and then rinse thoroughly. Their rose gold tone will appear brighter, instantly.
2. Keep Damage at Bay
Because nothing dulls pink and blonde highlights like dry hair, remind your client how important it is to nourish their strands. The ULTIMATE REPAIR regime is a great care choice for color-treated hair, leaving it 12x smoother* with 99% less breakage**. Introduce them to the Shampoo and Conditioner, as well as Miracle Hair Rescue; a leave-in treatment that repairs hair damage in 90 seconds***.
3. Protect Color Against Heat
As a colorist, you'll already know what heat can do to your client's favorite shades. Without the right protection, pink hair dye fades and golden blonde tones turn brassy. So, before they create their go-to styles – whether they're rocking sleek hair, curly hair or the coral-pink waves seen in Jordanna's step-by-step – tell them to apply ULTIMATE REPAIR Protective Leave-In first. The delicate cream shields strands against the five biggest hair concerns: frizz, breakage, friction, UV damage and heat damage.
Now you've got all the inspiration you need, go ahead and create your own Golden Hour Rosé looks. Don't forget to share them with us by tagging @WellaHairUSA on Instagram!
