This is Shinefinity: Introducing Our NEW Zero Lift Glaze

Shiny hair is healthy-looking hair, which is why, as winter comes to an end, clients are looking to shed that cold-weather dullness and show off a radiant glow. Shinefinity helps them achieve that by veiling locks in a zero damage, long-lasting color glaze that’s packed with benefits. These are just some of the reasons you’ll want to get glazing fast…

1. It’s Gentle on Clients’ Hair

Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your client’s hair is fine and fragile or coarse and dry. It’s great news for those who crave color, but fear split ends and breakage.

2. It Features Balanced pH Technology

We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the color is lower, it can lead to unpredictable color results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the color in, before dropping to an acidic range that ensures zero lift and zero damage.

3. It’s Suitable for All Base Colors

As well as being suitable for hair in every condition, Shinefinity can be applied to any base color. It’s not just for virgin hair; you can use it on colored or pre-lightened locks, too. However, we do recommend you don’t use a color reducer, like Color Renew, before glazing, as the final results may be unpredictable.

4. It Enhances the Natural Tone

One of Shinefinity’s most alluring features is its ultra-natural finish. It subtly elevates your client’s hair, while respecting the natural high and low tones they already have. More and more, clients are seeking color that looks and feels believable – not obviously colored – and this glossy glaze helps them achieve just that (with light-reflective shine added in).

5. It’s Quick and Easy to Work With

Mixing your Shinefinity formula is simple. All you have to do is blend the desired shade of the gel crème with the Brush & Bowl Activator or Bottle Activator (depending on your chosen technique) in a 1:1 mixing ratio. Application is easy, too, as the kind-to-hair formula doesn’t drip, so you can move quickly without having to worry about making a mess.

Let’s get you glazing. Now you know some of the benefits of Shinefinity, it’s time to talk application. Follow these steps to give clients a glaze that glows all through the season.

1. Prep Your Client’s Hair

A Shinefinity glaze can be applied to pre-shampooed or dry hair. If your client wants a softer result, take them to the backwash and cleanse using the Elements Renewing Shampoo. Then, towel-dry locks so they’re ready for color.

2. Mix Their Glaze Formula

Reach for your client’s chosen shade (or shades) of the Shinefinity Zero Lift Glaze gel crème and mix it 1:1 with the Bottle Activator or Brush & Bowl Activator. For a subtler finish, add 00/00 to the target shade to dilute the hue.

3. Apply the Glaze

Choose a technique that works for you and your client. You can apply the glaze from root to tip, sweep it on in balayage strokes, or go for highlighted ribbons. Don’t be afraid to get creative. You could even mix up and apply a root shadow for added depth.

4. Allow it to Develop

Leave your client’s Shinefinity glaze to develop for up to 20 minutes (less for a softer result). If you want to intensify their shade, apply heat with a Climazon. This is a good trick for enhancing reds or blending away first signs of gray.

5. Wash Hair and Glow

Once your client’s glaze has developed, wash their hair with Elements Renewing Shampoo. Because Shinefinity has balanced pH technology, you don’t need to use a post-color treatment to neutralize locks. You can simply finish with your favorite conditioner, if the hair needs it, then dry hair and style as desired.