10 Dreamy Pink Hair Color Ideas & Formulas

Colour Trends

Pink hair shows no signs of slowing down. The candied color has been everyone’s go-to pastel hue for years, standing out amongst a slew of mint greens, pale yellows and true baby blues. Now, pink hair is getting a metallic twist for 2019, and we’re not talking about the soft, subtle rose gold trend. This season, it’s all about the purest, punchiest pinks with high shine.

If shades of fuchsia, magenta and raspberry have got you tickled pink, it’s time to start experimenting with metallic pink hair blends that will make your clients’ hair shimmer. We’ve rounded up ten of our favorite pink hair color ideas complete with formulas, created by Wella Passionistas. There’s something for every client, whether they love bumped-up bobs, grown-out roots or mermaid manes…

Woman with long, wavy, metallic pink hair styled in loose waves, created by Wella Professionals

The Punchy Pastel

Image Credit: @kai_sohn


Pastel pink hair packs a punch when paired with a hyper-real metallic sheen. Case in point? These wonder waves, expertly crafted by Wella Passionista, Kai Sohn. He created this root-to-tip look by pre-lightening locks with Blondor Powder + 6% (1:1,5) and our bond-strengthening system, WellaPlex, then toned to a rosy hue using permanent color, Koleston Perfect 9/16 + 0/65 (10:4) 1,9%.

Side-on photo of woman with long, wavy bob in a metallic pink shade, created using Wella Professionals

The Metallic Melt

Image Credit: @shaunaformanhair


For clients who crave low-maintenance root regrowth, this grey-to-pink melt is the dream formula. Start by tinting the roots with our permanent, light-reflective formula, Illumina Color 7/81 + 4%. Then, to work your melting magic Shauna Forman-style, freehand paint Blondor Freelights + 3% through mid-lengths and tone the panels using three blends:

1) Color Touch 8/81 + 1.9%

2) Color Touch 9/16 + 1.9%

3) Color Fresh CREATE in High Magenta

Close-up of metallic pastel pink hair, created using Wella Professionals

The Muted Magenta

Image Credit: @thebankhairdressing


This ice-creamy blend of strawberry and vanilla hues is perfect for blondes. If your clients want something sweet, pre-lighten hair first with Blondor + 6% to get a paler base. Then, add the pink by toning using Koleston Perfect 30g 10/86 + 30g 10/96 + 3g 0/65 with double pastel developer.

Model with long, pale pink-colored hair, created using Wella Professionals

The Titanium Rose Tint

Part of the Opal-Essence by Illumina Color collection, Titanium Rose is a soft, milky pink that boasts both cool and warm light reflections. Every swish, flick and curve of the hair reveals new, shimmering dimensions, as masterminded by Andreas Kurkowitz, Wella Professionals Global Color Ambassador, and Renya Xydis, Wella Global Creative Artist. It takes clever placement to achieve a finish that looks this multi-tonal, but you can find the full step-by-step tutorial here.

Front-on photo of woman with tousled bob and fringe in a metallic pink shade, created using Wella Professionals

The High-Shine Shag

Image Credit: @jhair_stylist


Combine two trends by teaming a Karlie Kloss-inspired shag with a metallic candyfloss color. This choppy, fringed bob is throwing us back to the neon wigs at Jeremy Scott AW18, styled by none other than Wella Professionals Global Creative Director, Eugene Souleiman. Create the look IRL with our demi-permanent dye, Color Touch 20ml 10/6 + 20ml 10/0 + 5ml 55/65.

Photo showing the back of a woman’s head as she swishes her long, wavy, metallic pink hair, created using Wella Professionals

The Mermaid Mane

Image Credit: @hairbydanp


Nothing says ‘mermaid’ like tumbling waves in a striking shade of metallic pink. This particular mane looks like something out of the most starry-eyed of fairytales. To achieve an equally mes-mer-izing color, follow Danielle’s perfectly pink formula, which sees Color Touch 10/6 mixed with a dot of Special Mix 0/56, before hair is glazed using Instamatic by Color Touch in Pink Dream.

Model with blonde hair and pink highlights, created using Wella Professionals

The Blushed Blonde

Image Credit: @blunt.salon


Blushed blonde is the most wearable way for fair-haired clients to do a metallic pink hair look. It sees the softest, subtlest bands of rose lightly swept through a cool, pale base. To achieve the look, start with a full head of Blondor in foils to pre-lighten, then tone with 10/1+ 10/8. Finally, apply Instamatic by Color Touch in the shades Pink Dream, Muted Mauve, Ocean Blue and Jaded Mint for a holographic effect.

Side-on photo of model with long, wavy, bright pink hair, created using Wella Professionals

The New Neon

Image Credit: @badwolfstudio and @hairbyemilya


Neon hair has long been focused on an all-over block of bright, bold colour, but Emily Andrews of the Bad Wolf Studio is offering up a fresh, new take. Her version? She teamed soft pink balayage with a hot pink hue weaved through face-framing layers, resulting in a multi-tonal mix that’s sure to turn heads. The look was created using our pure, semi-permanent Color Fresh CREATE palette, with the shades High Magenta, Nudist Pink and Tomorrow Clear.

Model with long, pale pink-colored hair, created using Wella Professionals

The Pretty Pearl

Image Credit: @cassandra_foehr


‘Unreal’ is how we’d describe this perfectly pearlescent creation by Cassandra Foehr. It’s a high-shimmer baby pink that proves just how glossy our new Opal-Essence by Illumina Color collection can truly be. To create the look for your clients, use Titanium Rose 1:1 1.9% + Platinum Lily 1:2 1.9%. Then, use palms of hands to press a little EIMI Oil Spritz through mid-lengths for a luminous glow.

Model with long, pink hair styled in loose curls, created using Wella Professionals

The Full-On Fuchsia

Image Credit: @stuartbane_valonz


Give fuchsia hair the metallic treatment with Stuart Bane’s punchy pink formula. He started by freehand painting Freelights + 6% + WellaPlex over old pink/purple ends, then he toned using Color Touch 55/65 + 4% (1:1.5) into 30g 10/0 2g 55/65 + 1.9% for 15 minutes. One to follow if your client already has a faded pink mane in place, this technique refreshes the color while adding a foil-like finish.

Keep It Rosy

For clients who are keen to keep their newly-pink hair looking punchier for longer, recommend a three-step regimen of INVIGO Color Brilliance Color Protection Shampoo, Vibrant Color Conditioner and twice-weekly doses of the Vibrant Color Mask. EIMI Thermal Image is a must if they regularly use a hairdryer or tong, but remind them that heated tools can cause color to fade and are best used on a need-to-tame basis. Finally, to ensure a majorly metallic effect, introduce them to EIMI Glam Mist, a shine-boosting spritz that adds gloss to all hair types.


Want more pink hair inspiration? Head to the @WellaHair Instagram for endless creative looks, or check out the Wella Hair Pinterest board for tips and tricks you won’t find anywhere else.