
The Punchy Pastel
Image Credit: @kai_sohn
Pastel pink hair packs a punch when paired with a hyper-real metallic sheen. Case in point? These wonder waves, expertly crafted by Wella Passionista, Kai Sohn. He created this root-to-tip look by pre-lightening locks with Blondor Powder + 6% (1:1,5) and our bond-strengthening system, WellaPlex, then toned to a rosy hue using permanent color, Koleston Perfect ME+ 9/16 + 0/65 (10:4) 1,9%.

The Metallic Melt
Image Credit: @shaunaformanhair
For clients who crave low-maintenance root regrowth, this grey-to-pink melt is the dream formula. Start by tinting the roots with our permanent, light-reflective formula, Illumina Color 7/81 + 4%. Then, to work your melting magic Shauna Forman-style, freehand paint Blondor Freelights + 6% through mid-lengths and tone the panels using three blends:
1) Color Touch 8/81 + 1.9%
2) Color Touch 9/16 + 1.9%
3) Color Fresh CREATE in High Magenta

The Muted Magenta
Image Credit: @thebankhairdressing
This ice-creamy blend of strawberry and vanilla hues is perfect for blondes. If your clients want something sweet, pre-lighten hair first with Blondor + 6% to get a paler base. Then, add the pink by toning using Koleston Perfect ME+ 30g 10/86 + 30g 10/96 + 3g 0/65 with double pastel developer.

The High-Shine Shag
Image Credit: @jhair_stylist
Combine two trends by teaming a Karlie Kloss-inspired shag with a metallic candyfloss color. This choppy, fringed bob is throwing us back to the neon wigs at Jeremy Scott AW18. Create the look IRL with our demi-permanent dye, Color Touch 20ml 10/6 + 20ml 10/0 + 5ml 55/65.

The Mermaid Mane
Image Credit: @hairbydanp
Nothing says ‘mermaid’ like tumbling waves in a striking shade of metallic pink. This particular mane looks like something out of the most starry-eyed of fairytales. To achieve an equally mes-mer-izing color, follow Danielle’s perfectly pink formula, which sees Color Touch 10/6 mixed with a dot of Special Mix 0/56, before hair is glazed using Instamatic by Color Touch in Pink Dream.

The Blushed Blonde
Image Credit: @blunt.salon
Blushed blonde is the most wearable way for fair-haired clients to do a metallic pink hair look. It sees the softest, subtlest bands of rose lightly swept through a cool, pale base. To achieve the look, start with a full head of Blondor in foils to pre-lighten, then tone with 10/1+ 10/8. Finally, apply Instamatic by Color Touch in the shades Pink Dream, Muted Mauve, Ocean Blue and Jaded Mint for a holographic effect.

The New Neon
Image Credit: @badwolfstudio and @hairbyemilya
Neon hair has long been focused on an all-over block of bright, bold colour, but Emily Andrews of the Bad Wolf Studio is offering up a fresh, new take. Her version? She teamed soft pink balayage with a hot pink hue weaved through face-framing layers, resulting in a multi-tonal mix that’s sure to turn heads. The look was created using our pure, semi-permanent Color Fresh CREATE palette, with the shades High Magenta, Nudist Pink and Tomorrow Clear.

The Pretty Pearl
Image Credit: @cassandra_foehr
‘Unreal’ is how we’d describe this perfectly pearlescent creation by Cassandra Foehr. It’s a high-shimmer baby pink that proves just how glossy our new Opal-Essence by Illumina Color collection can truly be. To create the look for your clients, use Titanium Rose 1:1 1.9% + Platinum Lily 1:2 1.9%. Then, use palms of hands to press a little EIMI Oil Spritz through mid-lengths for a luminous glow.

The Full-On Fuchsia
Image Credit: @stuartbane_valonz
Give fuchsia hair the metallic treatment with Stuart Bane’s punchy pink formula. He started by freehand painting Freelights + 6% + WellaPlex over old pink/purple ends, then he toned using Color Touch 55/65 + 4% (1:2) into 30g 10/0 2g 55/65 + 1.9% for 15 minutes. One to follow if your client already has a faded pink mane in place, this technique refreshes the color while adding a foil-like finish.
Keep It Rosy
For clients who are keen to keep their newly-pink hair looking punchier for longer, recommend a three-step regimen of INVIGO Color Brilliance Color Protection Shampoo, Vibrant Color Conditioner and twice-weekly doses of the Vibrant Color Mask. EIMI Thermal Image is a must if they regularly use a hairdryer or tong, but remind them that heated tools can cause color to fade and are best used on a need-to-tame basis. Finally, to ensure a majorly metallic effect, introduce them to EIMI Glam Mist, a shine-boosting spritz that adds gloss to all hair types.
Want more pink hair inspiration? Head to the @WellaHair Instagram for endless creative looks, or check out the Wella Hair Pinterest board for tips and tricks you won’t find anywhere else.
METALLIC PINK

Color Formulas:
Blondor, Illumina Color, Welloxon Perfect, Color Fresh Create
30g Soft Blonde Cream + 60g 4%
Pre-tone: 20g 10/36 + 20g 10/05 + 80g 1.9%
Tone: NuDist Pink
BUBBLEGUM HAIR

Color Formulas:
Blondor, Koleston Perfect, Welloxon Perfect, Color Fresh Create
30g Multi-Blonde Powder + 45g 1.9%
Pre-tone: 30g 9/16 + 60g 1.9%
Tone: 40g Vintage Blush + 2g High Magenta
BLUSH PINK HAIR

Color Formulas:
Blondor, Welloxon Perfect, Koleston Perfect
Prelighten: 60g Multi Blonde Powder + 90g 6%
Tone: 40g 10/96 + 10g 0/65 + 100g 1.9%
PEARLESCENT PINK

Color Formulas:
Color Touch, Color Touch Emulsion
Tone: 30g 10/6 + 20g 9/96 + 100g 1.9% .
PASTEL PINK

Color Formulas:
Color Touch, Color Touch Relights, Color Touch Emulsion
Pre-tone: 30g 10/6 + 60g 1.9%
Tone: 10g /06 + 10g of /00 + 2.5g /56 + 50g 1.9%