THE NEW COOL-GIRL CUT: BLUNT BOB
It’s time to go for the chop. Blunt bobs have been crowned the cool-girl cut of the moment, and everyone - from Kendall Jenner to Selena Gomez - has been rocking the look. Short hair has even been cropping up on the SS18 runways.
It’s time to go for the chop. Blunt bobs have been crowned the cool-girl cut of the moment, and everyone - from Kendall Jenner to Selena Gomez - has been rocking the look. Short hair has even been cropping up on the SS18 runways, with Wella Professionals Creative Director, Eugene Souleiman, teasing chin-length do’s at Versus Versace.
It’s hardly a wonder this look is trending. The perfect excuse to snip off summer’s sizzled strands, a blunt bob refreshes the tips of your hair and can add a major volume boost. But don’t ask your hairdresser for any short cut – what makes this season’s bob ultra-modern is the shorter, jaw-skimming length and the lack of fussy layers or graduation.
Want in? First, use the Salon Finder to find a Wella Professionals salon, and ask to see a stylist who enjoys doing skillful precision cuts. Then, decide if you want to add a fringe or not. If yes, you could go for a longer, wispier fringe that helps to soften a slightly-angular cut. For a bolder statement, match your ‘do with a short, blunt fringe that helps to accentuate your cheekbones and open up your face.
STYLE IT
Once you’ve got your bob, keep the ends soft and sleek with a weekly mask. We love Wella Professionals Oil Reflections Luminous Reboost Mask for added shine and easy styling.
Then, perfect your blowdry technique. If hair is coarse, prep it first with EIMI Flowing Form, or give support to finer locks using EIMI Shape Me for 48 hours of hold.
Dry with fingers or a round brush, directing the airflow of your hairdryer downwards from root to tip. Finish this sleek look by gliding the Wella Professionals Style Iron through the lengths.
To get a looser look, work EIMI Boost Bounce Mousse into damp hair, then twist 6-8 sections tightly around your finger and release. Let it air-dry into this wavy shape.
When your locks are around 90% dry, ‘de-tousle’ by smoothing your fingers through your hair, and tease EIMI Grip Cream into the mid-lengths for natural-looking waves. Easy.
COLOR IT
It’s not just about how you style a blunt bob - pulling it off comes down to the color, too. The darker the tone, the blunter and edgier your short cut will appear.
If that’s what you want, go for a glossy look with a deeper shape of Wella Professionals Color Fresh. This semi-permanent color will add a healthy, vinyl-like shine.
Lighter hair can also look edgy with a bob. Try a muted Nordic blonde with Perfecton by Color Fresh, or add some pastel highlights using Color Touch Instamatic. To take your trending look to the next level, add a touch of bubblegum pink to the tips, or play with an aqua color melt by blending the Jade Mint and Ocean Storm shades. You can find out more about playing with pastel hues on the Wella Education site with our Pastel Hair Color seminars.
Find more hair inspiration in our Wella Hair Family Gallery, and follow @WellaHairUSA on Instagram for the hottest autumn hair looks. Make sure to tag us in your photos with #WellaHair #StylistsDoItBetter to show off your latest styles and be featured on our social channels.
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