How to Hydrate and Moisturize Dry Hair in 3 Steps
Moisture is the key to healthy, shiny hair. It’s a remedy to damage, an antidote to dullness, and a frizz fighter for all hair types – from straight and fine to thick and curly. So, when your client is struggling with the condition of their tresses, knowing how to hydrate hair is essential. These are the tips, tricks and three essential steps they need to know for the glossiest mane…
3 Essential Steps to Hydrated Hair
‘Shampoo, condition, treat’ is the ‘cleanse, tone, moisturise’ of the hair world; a three-step approach that covers the care basics, while boosting moisture from root to tip. So, to treat your client’s dry hair in the salon, reach for the ULTIMATE REPAIR regimen – a collection you can also retail to anyone craving deep, transformative repair.
Here’s how it works…
Step 1: Wash with ULTIMATE REPAIR Shampoo
Kickstart the bond rebuilding process in dry, stressed-out hair with ULTIMATE REPAIR Shampoo. Its rich lather pampers strands from root to tip, while gently cleansing away impurities to leave hair soft, fresh and nourished. It also harnesses Wella’s Metal Purifier to detox locks of drying metals, so if your client lives in a hard water area, the purifying formula will bring pollutants to a halt.
Pro tip: Work shampoo through wet hair in sections to purify each and every strand. By massaging the lather through locks instead of rubbing, you’ll reduce friction and tangles in dry, damaged hair.
Step 2: Hydrate with ULTIMATE REPAIR Conditioner
Follow up the Shampoo with ULTIMATE REPAIR Conditioner, featuring a boost of AHA to rebuild the internal hair bonds, and Omega-9 to replenish the outer layer. The formula is ultra-creamy – perfect for nourishing even high porosity hair – yet rinses completely clean to leave all hair types (including thin and fine) feeling balanced and nourished.
Pro tip: After squeezing out excess water, smooth ULTIMATE REPAIR Conditioner through the mid-lengths and ends of hair, leaving the roots clean. Then, to boost its hydrating powers, wrap hair up in a warm towel for five minutes while letting the conditioner absorb. Finish by rinsing hair clean with lukewarm water, followed by a final blast of cool water to lock in shine.
Step 3: Treat with ULTIMATE REPAIR Miracle Hair Rescue
Complete the ULTIMATE REPAIR regimen with Miracle Hair Rescue; a leave-in treatment that repairs damaged hair in just 90 seconds*. No wonder it’s fast becoming a cult classic. The innovative mist should be sprayed from root to tip through clean, towel-dried hair, then allowed to absorb for just 90 seconds for deep nourishment. Your client can then dry and style their locks as usual, now with 12x smoother hair** and 99% less breakage***.
Pro tip: It may be a nourishing heavyweight, but Miracle Hair Rescue is wonderfully weightless. This means you or your client can layer it with other hydration boosters, depending on the type of hair you’re working with. For example, if their hair is frizzy, they could run Oil Reflections Luminous Smoothing Oil through lengths for added smoothness. Or, if they have curls they want to define, NutriCurls Curlixir Balm will enhance every ringlet.
5 Moisturising Add-Ons for Hydrated Hair
Looking for more tips to hydrate dry hair? Think of the three steps above as the foundation of your client’s regimen, then suggest these moisture-boosting add-ons for extra TLC…
1. Deep Condition Hair Weekly
One of the best things your client can do for dry hair is use a deep conditioner. These supercharged treatments level up nourishment, lending locks a weekly boost of moisture that lasts from wash to wash. Recommend they try a hydrating formula like INVIGO Nutri-Enrich Deep Nourishing Mask, which is packed with vitamin-rich Goji Berry to pump strands with vital nutrients. To enhance its effects, your client can wrap hair up in a warm towel while the mask absorbs, then rinse thoroughly to reveal softer, stronger locks.
2. Hydrate Dry Hair Overnight
Your client can wake up to softer, smoother hair by adding overnight nourishment. This is a great trick for fine-haired clients who fear the weight of extra moisture, as the product will absorb while they sleep. Suggest they try it with EIMI Perfect Me, a delicate lotion that tames frizz, hydrates and repairs hair. Those with thicker hair can apply it to dry lengths and ends morning and night, so they get a round-the-clock dose of moisture.
3. Prevent Heat Damaged Hair
Heat damaged hair takes time to treat but is simple to prevent. So, suggest your client safeguards locks before dryness happens with a heat protectant, like ULTIMATE REPAIR Protective Leave-In. The delicate cream doesn’t just shield locks from the damaging effects of heat, but it also protects against UV rays, breakage, mechanical damage and excess frizz. Perfect for straight, wavy, curly and coily hair, it’s designed to be worked through the lengths and ends of clean, damp strands, giving your client a reduction in frizz for up to 72 hours****.
Image Credit: @alea.hairr
4. Switch to a Silk Pillowcase
Another tip for overnight success is to sleep on a silk pillowcase. While cotton tends to absorb moisture from strands, silk allows hair to retain more of the hydrating formulas applied. It’s also softer and kinder to hair than cotton, so it won’t cause friction. This is key when locks are dry and susceptible to breakage, as your client’s hair will simply glide over the pillow as they sleep.
5. Skip the Daily Shampoo
It’s rare that hair needs daily washing, and shampooing too frequently can strip your client’s strands. So, if you think they might be lathering up every day, suggest they switch to every other day to let hair’s natural oils work. If their lengths and ends are dry, they can also use their shampoo just on the roots, then let the lather simply run through the rest of strands for the gentlest cleanse.
What Dries Out Hair the Most?
There are so many reasons you or your client might be dealing with dry hair. Here are just some of the culprits behind straw-like strands that they should avoid:
- Heat damage: Hot tools like straighteners and curling irons can strip hair of natural, essential oils, which is why a heat protectant spray – or even scaling back on heat styling – is crucial for avoiding dry hair.
- Chemical damage: Hair can become overprocessed and dry with too many or the wrong type of chemical treatments. Dry-haired clients don’t need to skip services like relaxing or colouring altogether, but you can advise them on how often to book in for best results.
- Too-harsh hair routine: Is your client’s shampoo leaving their hair too clean? Are they skipping conditioner to save time? If they’re not following a nourishing routine, like the ULTIMATE REPAIR regimen, their locks may gradually turn drier and more brittle.
- Lack of nutrients: It’s thought that what we eat can have an impact on the condition of hair. If your client’s hair is dry, they may be lacking certain hair-kind nutrients, such as vitamin C (found in citrus fruits, tomatoes and tomato juice), vitamin A (in sweet potatoes and spinach), and vitamin B7 (in eggs, meat, fish, nuts and seeds).
Image Credit: @jhonyveiga
Does Spraying Water on Dry Hair Hydrate It?
While straight and wavy hair types may find a spritz of water leaves their locks frizzy, curly and coily hair can benefit from a between-washes misting. It’s the most basic yet essential moisturising agent for those delicate ringlets, so recommend your curly client sprays water through their hair daily for an instant hydration boost. For extra nourishment, they could also use a leave-in conditioner, like Elements Renewing Leave-In Spray. With Aloe Vera, Vitamin E and Olive Essence, this moisture mist combats frizz, static and breakage.
Looking for more ways to help your client care for their hair? Discover our complete collection of Hair Care Guides, featuring tips for every type and concern.
* When using ULTIMATE REPAIR Miracle Hair Rescue.
** Vs. non-conditioning shampoo.
*** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.
**** When using Ultimate Repair Step 3 or 4. Versus non-conditioning shampoo.
