How to Enhance Your Client’s Hair with Zero Damage Color

What’s not to love about a fresh head of color? The right shade can boost shine, play up your client’s natural tones, and even enhance their complexion, giving them an overall healthier look. However, there’s one key barrier that prevents some from embracing a rich new hue, and that’s fear of damage. Many clients still think color has to compromise their hair’s condition.

But that doesn’t always need to be the case. In fact, at Wella, we’ve developed the new Shinefinity Color Glaze, which features zero lift, zero damage technology – for zero compromise. Here, we reveal how the tech works, what it means for your client’s final look, and even more ways you can reduce damage while coloring. Keep scrolling for the full lowdown…