Root Touch-Ups Just Got Easier With Koleston Xpress
It’s official: giving clients a root touch-up is now quicker and easier than ever before. No more long development times; with new Koleston Xpress, you can banish regrowth and grays in just 10 minutes.
So, let’s explore the root touch-up that every colorist needs in their salon. Here’s the full lowdown on Koleston Xpress and the new services it unlocks…
What is Koleston Xpress?
Made by the number one salon color brand in the world*, Koleston Xpress is your answer to speedy root touch-ups. It gives you and your client even, reliable color results in only 10 minutes from root to tip, thanks to the CONTROL-X TECHNOLOGY.
The result? An end to saturated, matte root touch-ups. With Koleston Xpress, grays and regrowth are disguised, and hair reflects stunning dimensions for the most natural effect.
Who is Koleston Xpress For?
If you’re wondering who on your client list would love Koleston Xpress, we recommend it for:
- Anyone who wants to blend away gray roots with up to 100% coverage. It’s not just for those first stray silver strands; it even helps to cover up stubborn gray regrowth.
- Correcting regrowth or adding a root shadow with a multi-dimensional finish. Gone are the days of flat root coverage – Koleston Xpress looks ultra natural.
- Quicker root touch-up services. With just 10 minutes of development time, you can give your client a full root coverage in the space of their lunch break.
What Other Benefits Should I Know About?
As well as being effective and efficient for full root coverage, Koleston Xpress offers up a whole host of added benefits you’ll love. These include:
Control-X Technology
With Control-X Technology, ammonium carbonate speeds up the color process to ensure you get up to 100% gray coverage in just 10 minutes. Meanwhile, it controls the dye formation to avoid color progressively going darker. Enjoy rich, healthy-looking color without compromise.
Metal Purifier
Metals, such as copper, are commonly found in the water we wash our hair with, and when they infiltrate the hair strand, they interact with any products you apply – including oxidative color. But Metal Purifier, found in Koleston Xpress, works to encapsulate and remove these metals, so they’re unable to impact the finished result. Cue predictable color you can depend on. This means it’s no longer necessary to pre-treat the hair to neutralize metals; the Metal Purifier in Koleston Xpress treats and tones in one, saving you even more time.
A Smart Line-Up of Shades
There are 13 Koleston Xpress shades which can be used on their own or intermixed, ranging from a light, bright, level 10 lightest blonde to a deep, level 2 darkest brown. Each one has been designed to complement the Koleston Perfect portfolio, blending well with previous services. This means you can apply a root touch-up in a spectrum of natural-looking shades, whether your client wants to match their lengths, take the root section darker, or add a lighter face frame.
Okay, I’m Sold – How Do I Use Koleston Xpress?
Mixing up Koleston Xpress is easy. Simply choose the perfect shade(s) for your client, then mix at a 1:1 ratio with Welloxon Perfect 6%.
Next, choose from one of these three root touch-up services…
For Quick Gray Coverage: Express Touch-Up
This is your staple service. When clients want a simple, straightforward root touch-up that covers every last gray, go for a T-line application with Koleston Xpress. This means focusing on the front hairline and part line, ensuring you use your tint brush to really saturate strands.
Step 1: Mix your client’s perfect Koleston Xpress Shade 1:1 with Welloxon Perfect 6%, and paint through the hairline and part line until regrowth is fully covered.
Step 2: Immediately after applying Koleston Xpress, give the mid-lengths and ends a Shinefinity Color Glaze. Here, you’re seeing the shade 08/38, applied with the Brush & Bowl Activator. Process for 10 minutes.
Step 3: Rinse out color formulas, then complete the service with ColorMotion+ Post Treatment and ULTIMATE REPAIR Shampoo. Follow with ULTIMATE REPAIR Conditioner and ULTIMATE REPAIR Miracle Hair Rescue.
For a Boost of Brightness: On the Glow
For clients who crave radiance, team a Koleston Xpress root touch-up with highlights around the face. The Wella Professionals portfolio has you covered, allowing you to touch up, lift and tone in one express appointment.
Step 1: Sweep BlondorPlex Multi Blonde Dust Free Powder Lightener + Welloxon Perfect 6% through the face-framing layers. You’ll need around six foils to lift and lighten around the hairline.
Step 2: While the foils are processing, apply your client’s chosen Koleston Xpress shade to the regrowth area. Begin the application where you see the highest percentage of gray.
Step 3: Once the lightener and root touch-up have developed, rinse and cleanse, then treat hair to the Service Color Post Treatment. Apply it to damp hair, leave it on for three to five minutes, then rinse thoroughly.
Step 4: Follow up with Shinefinity for extra glow and translucent color. Here, you’re seeing a mix of 09/61 + 09/36 to give highlights a cool vanilla sheen.
Step 5: Finish with the perfect shampoo and conditioner combination for your client, then dry and style as desired.
For Dimension Around the Face: Flash Framing
Another way to get a glow is with an express face frame, featuring root touch-up and balayage ribbons that seamlessly blend for a sun-kissed look. Ideal for the summer months, this is a quick and easy way for your client to embrace a lighter color.
Step 1: Touch up regrowth with Koleston Xpress first. Apply it to the root area, allow it to develop for 10 minutes, then rinse and shampoo with ULTIMATE REPAIR Shampoo. Follow with ColorMotion+ Post Treatment.
Step 2: Continue the service at the basin. Apply face frame balayage with Blondor Freelights + Blondor Freelights Developer 9%, mixed at a 1:1.5 ratio. This should be feathered through clean, damp hair to achieve a soft, seamless finish.
Step 3: Cleanse hair and treat with Service Color Post Treatment. Then, amp up the shine with a Shinefinity Color Glaze. In the look above, 09/36 + 09/81 were mixed to create a glossy blonde tone.
Step 4: Complete the service by shampooing and conditioning hair. Style in loose waves to enhance that beachy, sun-kissed vibe.
How is a Root Touch-Up Maintained?
Once your client’s roots have been touched up, recommend they return every six to eight weeks to keep on top of regrowth. They can book in for a fresh coat of Koleston Xpress, or try a whole new look with root-to-tip color. You should also remind them how important it is to follow a consistent care routine to maintain hair color. With the right shampoo and conditioner combo, they can enjoy their dream shade for longer.
Here are some of our favorite regimens…
For High-Shine Color: INVIGO Brilliance
If shine is your client’s top hair goal, INVIGO Brilliance is their go-to collection. Each product is packed with Lime Caviar and Anti-Oxidant Shield Technology to protect locks against dulling aggressors. INVIGO Brilliance Color Protection Shampoo is also pH-balanced, which means it helps to close the cuticle to boost color retention. Paired with the Vibrant Color Conditioner, it veils hair in brilliant shine for everyday vibrancy.
For Care and Color Protection: ColorMotion+
For extra nourishment, ColorMotion+ is hydrating and shielding. ColorMotion+ Color Protection Shampoo offers your client up to 8 weeks of protection**, so their root touch-up and toned lengths stay flawless from one appointment to the next. Recommend they follow it with ColorMotion+ Moisturizing Color Reflection Conditioner or, as a weekly treat, the Structure+ Mask to strengthen colored locks.
For Intense Damage Repair: ULTIMATE REPAIR
Is your client’s hair showing signs of damage? Then introduce them to the ULTIMATE REPAIR regimen, which treats stressed strands to a skincare-inspired blend of replenishing AHA and Omega-9. ULTIMATE REPAIR Shampoo and ULTIMATE REPAIR Conditioner leave all hair types feeling clean and cared for, ready for our most innovative hair care breakthrough: Miracle Hair Rescue. The weightless mist, used as a leave-in treatment, repairs hair damage in 90 seconds***. Simply spray it through towel-dried strands, allow it to absorb, then enjoy 12x smoother hair**** with 99% less breakage*****.
Ready to try Koleston Xpress in your salon? Discover our new root touch-up, now available on the WellaStore. Don’t forget to share your ‘before and after’ shots with us by tagging us on Instagram @WellaHairUSA and @WellaEducation.
* Wella Professionals is the N°1 salon color brand in the world based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
**when using Structure+ Mask.
*** When using ULTIMATE REPAIR Miracle Hair Rescue.
**** Vs. non-conditioning shampoo.
***** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.
