ROMANTIC MESSY HAIR FOR PREEN BY THORNTON BREGAZZI AW17

Trends Styling

Eugene Souleiman takes inspiration from the past to create the perfect "80s meets Victoriana" New Romantic look at LFW.

For Preen by Thornton Bregazzi’s AW17 show, Wella Professionals Creative Director Eugene Souleiman took inspiration from the past and deconstructed it for the present day, creating New Romantic looks with a 80s touch. Arty and crafty. Soft and modern. London Fashion Week is definitely here!

“There was a lot of air in this hairstyle, which meant it moved beautifully, and the texture of the hair was quite angelic looking. To create it, we used EIMI Sugar Lift, sprayed from a distance so that there was just a little hue of product on the hair. We wanted to ensure a very light, soft texture to the silhouette of the hairstyle. There was separation and wisps in the hair, which was very beautiful.”

The final touch was to twist the front of the hair and clip it into place. “This looked effortless, even though we all know it wasn’t”, added Eugene. “But it looked simple, and some of the best things we do are either really very simple - or extremely complicated! This looked imperfect and undone. It had structure to it, but there was a softness to that structure.”

“To me, it felt a believable hairstyle, something very wearable and relatable to real life. And the girls looked really pretty, which was nice. It’s really great to make the girls look pretty.”

Romantic Messy Hairstyle - Backstage at Preen by Thornton Bregazzi AW17 | Wella Professionals

YOUR BACKSTAGE ESSENTIAL TOOLS TO RECREATE THIS “80S MEET VICTORIANA” LOOK

EIMI Sugar Lift