Want Sustainable Hair Products? Count on Wella
Running a sustainable salon isn't just good for the environment – although that is the top incentive. These days, what's good for the planet is also good for your hair business, and the beauty industry as a whole. More and more clients are prioritizing beauty brands that align with their eco-conscious values, and that extends to the products their hairdressers use, including their approaches to recyclable packaging and more natural ingredients.
So, if you haven't already, it's time to adjust the recycling processes you follow when carrying out color services. Here's how our team at Wella Professionals is bringing ethical and eco-friendly hair products to you and your clean living clients – from color to care...
1. 100% Recyclable Packaging for Our Hair Color Tubes
First up, let's talk hair color. The average salon gets through a stack of color tubes fast, but all of that packaging has to go somewhere, and that 'somewhere' is usually the bin, which leads to excess waste. That's why we've created our tubes with 100% recyclable aluminum, so you can simply put them in the aluminum recycling bin, along with the foils you use for highlights.
You don't even need to clean your foils first, as any product residue melts away during the recycling process. Just pop them in the bin as soon as they're empty. Bonus: the aluminum we use is also 100% recycled1, which results in 66% less energy consumption while being made versus if it was created from scratch. It's a win win.
This counts for EOS, too. As well as offering a wide range of shades that are formulated with a blend of botanical ingredients and direct dyes2, the zero-damage color is housed in aluminum tins you can reuse or recycle. Once it’s empty, simply put the tin in your metal recycling bin.
2. Sustainable Packaging Used for Our Caps and Boxes
On the subject of sustainable packaging, our Koleston Perfect, Illumina Color and Color Touch caps are crafted using 100%3 recycled materials. Plus, like our aluminum tubes, they are 100% recyclable. Meanwhile, the cardboard we use to hold your color tubes is FSC Certified and 85% recycled4, meaning each part of your Wella color product packaging – tubes, caps and boxes – is eco-friendly.
Simply pop the caps in your recyclable plastic bin, then place the cardboard sleeves that house your color tubes into your cardboard recycling bin. It really is that easy to reduce your carbon footprint during color services.
3. Naturally-Derived, Dermatologically Tested Ingredients
Koleston Perfect is the dream for ingredients-conscious clients who want color that cares. It's made with up to 85% naturally-derived ingredients5, bringing a whole new meaning to good hair days. Plus, the product is dermatologically tested for skin irritations6.
4. Vegan Hair Products and No Animal Testing
As well as featuring sustainable packaging and materials, our Koleston Perfect permanent hair color formulas are made with top-quality, vegan ingredients7 for a shade that looks good and does good. What's more, at Wella we are committed to animal welfare, which means that we do not put our products through animal testing. The Wella company is proud to be a member of the International Collaboration on Cosmetics Safety.
5. Haircare Pouches for Eco-Friendly Hair Product Refills
For Sustainable Beauty in the Salon
As well as color, we prioritize sustainable haircare products, too, with refillable bottles for the Elements range of Shampoos, Masks and Hair Conditioners. This collection of eco-friendly hair care essentials is also formulated with up to 99% natural origin ingredients8, and without silicones, sulfates or animal-derived ingredients.
Now Let’s Talk About The Sleek Refill Pouches…
The Elements sleek refill pouches are the sustainable beauty products every salon needs. They have many benefits, such as:
- They’re a greener alternative to plastic bottle and jars, using 72% less plastic per ml9.
- They’re made with 25% post-consumer recycled plastic.
- They can be placed into your salon’s plastic recycling bin when you’ve enjoyed every last drop.
You can use the refill pouches on their own, or you can team them with another Wella innovation: the salon-exclusive Elements Recharge Station. This pumping system squeezes out just the right amount of product, and ensures no mess at the basin. It is elegantly designed for practical use, and its frame is also recyclable, using 92% recycled plastic. Simple and sustainable; it takes liquid shampoos and conditioners into the future. Use every last drop of each friendly formula, without any of the goodness going to waste.
For Your Clients' Home Care & Styling Routine
The new Elements pouches aren't just for hair industry professionals; your clients can use them at home in their daily lives as well. The idea is that they keep hold of their used Elements shampoo and conditioner bottles, then top them up with pouches of their favorite eco-friendly formulas. They could also use this range of hair care products straight from the pouch – no bottle needed – allowing them to further cut down plastic consumption and waste in their daily routine.
All that's left to think about is which Elements hair care products to choose. Here's how to help your client pick the correct blend of ingredients for their hair type and hair texture – whether they have wavy, curly or straight hair…
If They Have a Normal, Healthy Scalp
Lucky them; their scalp is mostly problem-free. What they need is a shampoo, conditioner and hair mask routine that helps to maintain their balanced, healthy hair in the face of everyday life. Suggest they work the Renewing Shampoo and Renewing Conditioner into wet hair strands for kind-to-locks cleansing and instant detangling, followed by the Renewing Mask cream as a weekly aloe vera-boosted treat.
If They Have an Oily Scalp and Need a Volume Boost
Oily hair and scalps may need a deeper cleanse to whisk away impurities. That's why we developed the Elements Purifying Pre-Shampoo Clay. Made with kaolin clay, it manages excess sebum production and restores balance. Tell your client to apply it to a dry scalp, leave it on for five minutes, then follow with the Renewing Shampoo and Conditioner. It will leave hair silky and clarified.
Once your client has picked and enjoyed their hair and scalp care routine, they can then get refills of the Renewing Shampoo and Renewing Mask in our sleek pouches. It's never been easier to curate a sustainable hair care routine with these daily products.
Creating a more sustainable salon is a learning process. But with quality products and the right energy-saving advice, you, your team and your clients can make it a part of everyday life. From color to care, Wella Professionals has got you covered, upgrading your service menu with formulas you can trust.
1 Except in Australia, New Zealand and South East Asia markets. 95% post-consumer recycled aluminum and 5% post-industry recycled aluminum.
2 Contains up to 11% of direct dyes, depending on the shade.
3 100% Post-Consumer Recycled Material (PCR2) gray plastic caps
4 70% Post-Consumer Recycled Cardboard + 15% Post-Industry Recycled cardboard.
5 From 80% to 85% depending on the shade. Except Special Blonde.
6 Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
7 Excluding Special Blonde.
8 From 91% to 99% natural origin ingredients, depending on the product.
9 Compared to Elements bottles, tubes and jars.
