Introducing the Golden Glass Hair Trend for an Irresistible Glow
Light-reflective, luminous hair is set to glow like never before with Golden Glass Hair; Wella Professionals’ new salon signature services. Giving hair a gilded, glossy finish with shades that are drenched in warmth, this edit of six looks unlocks a glass-like shine and personalized tone that suits everyone.
So, discover irresistible silky shine with your Golden Glass mane. Here's the full lowdown on the looks glowing bright through 2025...
What is the Golden Glass Hair Trend?
For years, glass skin has cast a dewy glow on catwalks and red carpets around the globe. Born in South Korea, the trend bestows skin with a healthy, lustrous sheen, courtesy of fine layers of plumping oils, essences and serums. But why should your skin have all the fun? Now, Golden Glass unlocks the trend for your hair, veiling your mane in a glassy, glossy finish with shades inspired by the warmth of the sun. Golden hour is your inspiration – that hour just before the sun rises or sets – when the light hits your hair and bathes it in radiant tones of apricot, coral and honey. And with shades selected by your colorist to suit your skin tone and hair goals, there's a Golden Glass Hair look for everyone. Find your nearest Wella salon to discover yours.
It's All in the Layering
Just like glass skin is all about layering, Golden Glass Hair glows in phases. These are the three key steps your Wella Professionals colorist will follow for golden hair with mirror-like shine...
Layer 1: The Base Layer
First, your base color is applied. Depending on the shade and finish you want, your colorist may begin with one of these five services:
Illuminatural: Featuring Illumina Color for youthful, dimensional, 100% natural-looking color, this base enhances the highs and lows in your hair while giving you up to 100% grey coverage.
Illuminage: For an even more dimensional look, your colorist may apply Illumina Color with a balayage technique, so you get a full coverage root shadow with sun-kissed lengths and ends.
Blondor Lights: If you're going for a high impact, glassy blonde, Blondor Lights – highlights applied using Blondor – can be meticulously woven through your hair to ensure strands shimmer in all the right places.
Color Touch Melt: Color Touch now has a NEW built-in Metal Purifier for true-to-tone vibrancy, no matter the hair condition. So, everyone can experience its iconic, intense richness and glossy shine with the low commitment of a demi-permanent color. Ask your colorist for a Color Touch Melt, and they’ll select a personalized combination of shades that seamlessly melt together, so you get enhanced highs and lows for a lit-from-within effect.
Layer 2: The Top Glaze Layer
Once your base is in place, a SHINEFINITY Glaze guarantees glassy, glossy shine, with a zero lift, zero damage and zero ammonia, translucent veil of color. This step amplifies your Golden Glass look with shades so shiny, your hair feels like silk. Your colorist will tailor your formula to suit your hair goals and skin tone, then layer it over your base for a reflective surface. Getting a mirror-like finish with SHINEFINITY is fast, taking just 10 minutes to develop. You can even rebook it as a standalone service for a flash touch-up that boosts your Golden Glass Hair.
Layer 3: The Finishing Layer
For the perfect glass hair finish and irresistible silky shine, add ULTIMATE SMOOTH Miracle Oil Serum to your regimen. With Squalane and Omega-9, the sumptuous oil transforms dull, dry, frizzy hair with dazzling shine and luster. It locks in nourishment in 30 seconds, and gives you smoothness that lasts up to three days*, so your Golden Glass Hair radiates megawatt shine from one wash to the next. Plus, it protects strands against heat styling tools and UV rays. For luxe hairstyles and easy taming, it's a glass hair essential.
Ready to Glow? 6 Golden Glass Hair Looks to Try
Discover six lust-have looks from our talented Ambassadors and Artists, including James Earnshaw, Monique McMahon and Briana Cisneros. Which one will you choose?
1. Apricot Glass Hair
Look Credit: James Earnshaw (@jhair_stylist)
For a golden blonde with a hint of apricot, embrace this perfectly blended, melted look, featuring Illumina Color to lighten and brighten your base. Your colorist will apply this permanent color all over – including on grey roots, if you want coverage – before they smooth on subtle hints of soft copper with your SHINEFINITY Color Glaze. The result: a juicy, fruity hue with a flawless, mirror-like surface. Ideal for anyone craving a pop of pastel as you glow into spring.
2. Rose Gold Glass Hair
Look Credit: Monique McMahon (@moniquemcmahoncolour)
Rose gold hair is going nowhere, and this subtler twist is delivering major glass hair glam. "It's a freehand-inspired Illuminage with a mix of balancing tones of rose wood into light delicate rose gold tones," explains Wella Professionals Australian Ambassador Monique McMahon. You're seeing Illumina Color glittering through the base to nail the root shadow and highlights, followed by a golden veil of SHINEFINITY with a sheer hint of blush. The dreamiest sun-kissed balayage that blondes and brunettes will love; try this if you're craving new ways to play with pink-tinted hair.
3. Buttery Glass Hair
Look Credit: Briana Cisneros (@brianacisneros)
Enrich lifeless locks with this beautifully bright blonde if you prefer cooler tones. "Inspired by Panna Cotta, which offers a fresh take on blonde looks, this full head buttery blonde transformation has an elegance of warmth which radiates the skin," says Briana Cisneros, Wella Professionals USA Brand Ambassador. Your hair will need pre-lightening to get this glassy shine, so your colorist will use BlondorPlex first. The bond-strengthening lightener gives you up to 97% less breakage** while lifting even dark hair up to nine levels. Then, they’ll achieve a sleek finish with cool, vanilla shades of SHINEFINITY Color Glaze, layered from roots to ends for a wash of buttery brilliance.
4. Honey Glass Hair
Look Credit: Monique McMahon (@moniquemcmahoncolour)
If 'go bright or go home' is your blonde hair color mantra, try this vibrant honey hue. It's a sunny, buttery tone for a fresh blonde look with natural sophistication. "This season, we’re going for lightness close to the roots for maximum brightness, paired with warm tones for a modern, healthy and shiny hair result," says Monique. That means BlondorPlex for your highlighted base, a luminous layer of golden SHINEFINITY shades, and a big focus on a proper hair care regimen. To maintain this ultra-healthy look, apply ULTIMATE REPAIR Miracle Hair Rescue before your hair oil. The leave-in treatment repairs hair damage in 90 seconds*** – essential for helping your honey blonde shade truly shine.
5. Coral Glass Hair
Look Credit: Briana Cisneros (@brianacisneros)
Sunset hair goes boldly brunette and vivaciously vibrant with this coral-tinted mane, lending locks a pinky afterglow with perfectly melted, blended highlights. Briana, who created the look, says, "Bianca has beautiful brunette curly hair, so I wanted to create a wearable, glossy, coral color finish which is completely unique and personalized to her – while still respecting her natural hair texture." For your own Coral Glass mane, your colorist will give you a Color Touch Melt to boost your browns and craft your corals, then finish with a strawberry wine SHINEFINITY Color Glaze for that coveted glass hair glow.
6. Copper Glass Hair
Look Credit: James Earnshaw (@jhair_stylist)
(Wannabe) redheads, rejoice. This coppery creation is the pinnacle of luxurious hair, melting rose, gold, orange and mahogany tones together for radiant and reflective shine. This particular look, by Wella Professionals Global Ambassador James Earnshaw, was perfected through a brunette base, giving strands an ultra-modern copper finish with a flawless surface that bounces light in all directions. Made with a Color Touch Melt and a SHINEFINITY Color Glaze, it's all about hair health and luster. Just make sure you've got the right hair products at home – ULTIMATE SMOOTH Shampoo and Conditioner – to defy lackluster locks.
Looking for more hair inspiration? Discover our complete guide to the biggest color trends of 2025, from cowboy copper hues to mocha mousse manes.
* If unwashed for 3 days, vs. untreated.
** When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.
*** When using ULTIMATE REPAIR Miracle Hair Rescue.