Trends Styling

PFW, here we are! For Acne Studios’ AW17 show, Wella Professionals Creative Director Eugene Souleiman played with volume and restriction to sculpt the hair into asymmetric silhouettes. Discover how to recreate these deconstructed yet romantic and feminine looks from Paris Fashion Week.

Paris Fashion Week 2017 PFW Acne Studios Blonde Hair
Fashion Week 2017 PFW Backstage Acne Paris Sleek Hair



Eugene decided on asymmetric, almost 3D styling to offset the layered, textured and folk-inspired clothes on the Acne Studios catwalk. “We created a bobbed feeling to the hair, tucking it into clothing and then pulling it into beautiful shapes, restricting it in some places, but not in others.”

Fashion Week 2017 PFW Acne Paris Ponytail Hair How-To
Acne Paris Fashion Week 2017 PFW Behind The Scenes Sleek Hair

First, he blew the surface of the hair out with a little EIMI Perfect Setting. He pushed all the cuticles down and really stretched the hair to make it like a sheet of glass on the top. “We didn’t do anything to the underneath because we wanted to use the natural volume in the girls’ hair to create the look of the asymmetric bob.”


Eugene then parted the hair on top, and squashed EIMI Sugar Lift into the roots. “It gave the effect of gel, but with a much drier, matte finish. And then, to add more guts to the hair, we squashed EIMI Extra Volume mousse into the roots – except we used it to create zero volume!”

With the hair flattened on top, Eugene took pieces from each side and pulled them into a ponytail, tied very tightly into the neck, spraying on some EIMI Super Set to make it extra taut. He wanted the hair restricted on the top and the sides, giving a tension and toughness to the look. He then created a second ponytail with the piece of hair that was left hanging. “We put the hair in a low-ties pony, and then pulled out some of it out to create a round shape. Then we tucked the hair inside the clothes, but left that roundness showing. It was all about manipulating and shape-shifting the hair. The ponytail was tucked in and restricted but when the models walked on the catwalk, the roundness that was left showing, bounced up and down, which looked beautiful.”


The final styling touch was to add some shine at the roots with EIMI Shimmer Delight.

Acne Paris Fashion Week 2017 PFW How To EIMI Styling

“I loved the final look. It was inspired by people dressing in haste, throwing a coat on and catching their hair in the collar, then realising it actually looks quite nice. We took that concept and made it more asymmetric, pushing the hair into different shapes. It looked beautiful.”

Perfect Straight Hairstyle - Backstage at Acne Studios | PFW SS17 | Wella Professionals



Fashion Week 2017 PFW Acne Paris EIMI Products Styling