Raw-and-Ready Hair at Each X Other AW18


“Quick” was the backstage buzzword at Each X Other’s AW18 Paris Fashion Week show, where hair was made to look hastily styled into raw down ‘do’s as edgy as the tough collection. If you’ve long been looking for an effortless hairstyle that fits into your manic, modern lifestyle, Wella Professionals Global Creative Director & ghd Ambassador, Eugene Souleiman has delivered on exactly that.

This low-maintenance look was inspired by the rough-and-ready feel of the ensembles, which featured tailored jackets layered over the top of hoodies and skirts with trousers underneath. “[The collection is] current and contemporary and the hair look reflects that,” said Eugene. “We don’t have the time to do our hair in a traditional sense so we have to rely on other things to create the looks we want in a short space of time, like product.”

So, what products did Eugene rely on? His first go-to was the Wella Professionals Elements Leave In Conditioner, which was used to gently de-tangle and prep the models’ hair. The main goal for this look was to ensure locks didn’t appear stiff or over-styled, which meant working with each individual’s natural hair movement and texture.

Next, heaped handfuls of EIMI Extra Volume Mousse were repeatedly patted into lengths, combed through, then lightly scrunched to create wet, just-stepped-out-the-shower waves. If you decide to try this at home or on clients, Eugene’s top tip is to “be spontaneous with the placement of hair: let bits fall naturally, tuck bits where necessary”.


Then came the final touch: a blast of heat from the ghd Air Hair Dryer and a fine misting of EIMI Mistify Me Light for sheer, pliable hold. The finished look was “raw, sensual, tough and youthful,” said Eugene. Basically, everything you could want in a speedy style that takes mere minutes to perfect.



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