THE NEW NATURAL AT ACNE STUDIOS SS18

Trends Styling

Effortless. That was the vibe at Acne’s spring/summer ’18 show, where undone hair that matched the models’ natural movement was seen floating along the catwalk. ‘The New Natural’ was coiffed by none other than Wella Professionals Global Creative Director and ghd Ambassador, Eugene Souleiman, who made one thing very clear: try-hard hair is out, and individual styles are in.

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