1. Use Two Types of Shampoo
In order for your client to maintain their shade of neutral blonde, they first need a color-caring shampoo that will shield their strands from everyday, fading aggressors. The ColorMotion+ Color Protection Shampoo does just that, with a blend of antioxidants, as well as nurturing ingredients for added moisture. Recommend they use it as their regular shampoo, then add a purple shampoo, like INVIGO Cool Blonde Color Refreshing Shampoo, to their kit for those days when their neutral hues start to turn warm.
2. Keep Neutral Blonde Hair Conditioned
Blonde hair is at its best when it’s healthy and hydrated, so your client should condition their hair after every wash to maintain optimal moisture levels. Suggest they follow the ColorMotion+ Shampoo with the ColorMotion+ Color Reflection Moisturizing Conditioner to nourish strands and enhance shine in one. Then, for a weekly treat, they can apply the Structure+ Mask; a creamy at-home treatment that’s designed to strengthen breakage-prone locks. Apply to towel-dried hair for maximum absorption.
3. Apply a Heat Protection Spray
Remind your clients of the importance of a heat protection spray. Too much heat styling can fade your shade and make it turn brassy over time. While reducing their use of hairdryers, tongs and straighteners will help, so too will EIMI Thermal Image. All they have to do is shake it, mist from root to tip, then style their hair as desired.