Here’s How We’re Celebrating #WellaPride Around the World

Colour Styling

It’s time to #ShowYourPride. Around the world, Wella Professionals has teamed up with Pride to celebrate all that it stands for: diversity, individuality and, above all, love. As a champion of beauty liberation, Wella Professionals is thrilled to be standing loud and proud with the LGBTQ community.

The first round of Pride parades has already seen us take London, Sydney, Oslo and more by storm, with a flurry of major fanfare and unfailingly flawless hair. Our Sydney celebrations kicked off in March, when we led a team of 80 stylists to the Gay & Lesbian Mardi Gras for a weekend of #LoveInColour. It was an unmissable stop for Wella Professionals; the recent legalization of gay marriage in Australia made it imperative for us to join the community in marking what has been a momentous year. And what a parade it was, with the Mardi Gras’ passion for boldness, color and creativity perfectly mirroring the spirit and values of the Wella world.

Images: @wellanordic


The party hasn’t stopped since. Each Pride celebration has seen the LGBTQ community and its allies find different and diverse ways to show their pride to the world. For Wella Professionals, displays have ranged from glittering rainbow parade floats to our teams of stylists and colorists simply walking and waving flags in support. Cologne, Helsinki, Madrid… our team has conquered every single one, pitching stylist tents in city centres, so supporters can express themselves through bold hair creations.

In fact, we’ve even launched a collection of EIMI Love Edition stylers, which includes our cult classics - EIMI Pearl Styler, EIMI Dry Me, EIMI Sugar Lift and EIMI Ocean Spritz - with a rainbow makeover. The bottles can be snapped up in salons across the globe, with a portion of the proceeds being donated to Pride-related charities.

Images: @wellaproes


And there’s still plenty more Pride fun to be had. To keep up, make sure you follow the @WellaHair Instagram, where we’re sharing snapshots of our favourite #WellaPride moments and some incredible rainbow color creations. You’re seriously going to love these looks… Happy Pride, everyone!

Header Image Credit: @hairbysharell