How Wella is Contributing to More Sustainable Beauty
The discussion around sustainable beauty has reached a fever pitch, as consumers and industry experts alike have become more conscious of their impact on the environment. And, as it turns out, the average beauty routine is having a huge effect, with more than 80 billion plastic cosmetic containers being produced every year.
But, there’s good news to be found in the industry, too. Beauty is the number one category where consumers consider brand ethics while making a purchase – meaning that many of your clients may be as eco-conscious as you are. When shopping for skincare, makeup and haircare, they want products that align with their values, with cruelty-free formulas and recyclable packaging high on the agenda.
Research shows that 73% of millennials are willing to pay more for sustainable offerings, proving that when it comes to the planet, making a positive impact is priceless. But sustainable beauty isn’t just about using eco-friendly hair products and makeup at home. The move towards a more eco-conscious world is now extending to the salon, too.
Beyond DIY rituals, clients are looking to salons to reflect on the way they are run. This extends to the products they stock and the colour formulas they use. It’s one of many reasons Wella Professionals is working towards a greener future, helping the salons we partner with to offer more sustainable services to customers.
Here, we reveal our commitment to eco-conscious packaging, how our products are mindfully manufactured, and why easy-to-rinse formulas are a must…