5. Line Up Your Shot
Jaunty, jarring angles can ruin a great photo. Luckily, Instagram has a number of tools to help you line up your photos for perfect composition. First, ensure the desired focal point (like those dreamy blonde highlights or that fishtail braid) is in the middle. Choose the photo from your photo library then, in the Edit tab, hit Adjust and a grid overlay will appear. Use this grid to center your pic before playing with the dial to straighten.
6. Square vs. Landscape Images
There’s no hard and fast rule that says vertical images always work better than a square, but when it comes to hair, a portrait format tends to show off long locks best. Instead of lopping off a back-combed crown or dreamily-tonged and lightened ends, stick to these dimensions to ensure users can see the entire look. As for short hairstyles, give pixie crops, blunt bobs and more a starring role by opting for a square that frames it. Cue all the ‘likes’.
7. Hero Your Hair Hashtags
Never underestimate the power of a good hashtag. Adding them to your post helps to get more eyes on your mesmerizing hair looks, so choose them carefully. Instagram will allow you to add up to 30 to a caption. As for which ones to choose, make sure you avoid spamming by only choosing hashtags closely related to your post, calling out the colour, style and any techniques you might have adopted in the colouring process.
A mix of a few popular tags (like #hair, #blondehair or #balayage) should be used alongside more niche, descriptive tags with lower competition. There are a number of hashtags hair professionals are using specifically for lockdown, too, including #ShowYourRoots, #WellaEdFromHome, #Wait-ForUs and #SupportYourStylist.
8. Mention Your Glam Squad
Team work makes the dream work, so make sure you tag all stylists and colourists involved in each look, as well as the clients themselves. Everyone deserves the credit – especially right now, when community is everything. Mention them in the caption and tag them in the actual photo or video. Bonus: those image tags mean your posts are more likely to crop up in other users’ Explore section on the app.