A Colorist’s Complete Guide to Vegan Hair Colour
Calling all colourists: it's easier than ever to take a vegan approach to hair color, with Color Touch joining Koleston Perfect, Illumina Color, Shinefinity and BlondorPlex in Wella Professionals' vegan hair colour line-up. As more clients put an emphasis on sustainability in their beauty routines, Color Touch brings you vegan, true-to-tone vibrancy no matter the hair condition.
So, let’s take a closer look at Color Touch’s new vegan formula, boosted by Metal Purifier. With a wide range of must-have hues – from lighter hair tones to dark hair colours – there's a shade to suit every client who sits in your chair. Find out more...
What Makes Color Touch Vegan?
Color Touch’s updated formula is made with no animal-derived ingredients and no animal by-products, plus it’s free of silicones and mineral oil. So, not only do you get its signature vibrancy, but you now get a vegan hair colour eco-conscious clients will love. It’s a lustrous demi-permanent that stays true-to-tone, no matter the hair condition.
What Other Hair Colour Products Are Vegan?
The Wella Professionals colour portfolio has got you covered, with a wide range of vegan shades in the demi-permanent Color Touch, Shinefinity, and permanent Koleston Perfect¹ and Illumina Color collections. Our bond-strengthening pre-lightener, BlondorPlex, is also vegan, so every stage in your client's colour service can be eco-conscious.
Is Vegan Hair Colour Good for Your Hair?
Vegan hair colours can be good for your hair – and Color Touch certainly is. The gentle formula is boosted by our Metal Purifier, a ground-breaking technology that neutralises the effects metals can have on hair strands. Metals such as copper are commonly found in the hair, whether picked up from polluted air or transferred from corroding pipes into the water you wash hair with. These metals can alter the final result of the vibrant shades you apply in the salon, but Metal Purifier encapsulates and neutralises them, so you get true-to-tone results every time.
This means, no matter the condition of your client’s hair, they’ll get uncompromised shine and vibrancy every time. Even damaged hair appears luminous and lustrous after a Color Touch service.
Who Suits Vegan Hair Colour?
Vegan shades are perfect for all hair types, so every client on your list can work their ideal Color Touch hue as part of an environmentally sustainable service. More and more clients are becoming conscious about using vegan, cruelty-free ingredients in their beauty routines, so by offering vegan treatments, you improve your eco-friendly practices and theirs.
Is Color Touch Right for My Client?
The upgraded Color Touch formula features so many benefits for you and your client. Here’s why you’ll love using it:
- The demi-permanent hair colour gives you true-to-tone vibrancy no matter the hair condition.
- It features Metal Purifier to neutralise metals in the hair for more reliable colour results.
- The gentle, vegan formula is ammonia-free², mineral oil-free, silicone-free and cruelty-free – perfect for hair colour virgins who are nervous about salon services.
- Low-commitment colour gives your client soft regrowth that fades beautifully over 28 washes.
- Up to 50% grey and white hair coverage, or up to 70% coverage with Color Touch Plus.
- 90+ rich hues that go as subtle or as bold as you want. They can be used to enhance your client's natural colour, tone their highlights and balayage, or completely transform their hair from root to tip.
The Perfect Vegan Hair Colour Partners
Both Color Touch and Koleston Perfect give you a wide range of vegan, vibrant shades to work with. They make perfect partners in a colour service, as they offer similar levels of intensity – but with their own unique benefits. If you're not sure which one to use for future applications or how to use them in combination, these are the benefits you need to know...
Use Koleston Perfect For:
- Ultra Precision Colour Technology and Metal Purifier, giving you uncompromised colour performance every time.
- A permanent formula you can trust; vegan¹, dermatologically tested³ and made with up to 85%⁴ naturally derived ingredients⁵.
- Eco-conscious packaging. Each tube is made with up to 100% recycled materials, including a 100% recycled aluminium tube⁶ and plastic cap⁷.
- Every shade imaginable, including blonde, red and brown hair colours, plus Special Mix hues that unlock blues, pinks, oranges and more.
- Up to 100% grey hair coverage in a single application.
Color Touch and Koleston Perfect: How to Combine the Two
Because Koleston Perfect and Color Touch have a similar shade range and matching levels of lustrous vibrancy, they can be teamed up for the dreamiest colour melt. Apply Koleston Perfect as a root shadow to disguise silver strays with complete coverage. Choose a darker shade to add depth or match your client's natural hair colour for the softest regrowth. Then, on the mid-lengths and ends, use demi-permanent Color Touch. It refreshes and revives colour, creating rich hues for shiny hair that beams with health.
What About Vegan Hair Care?
When it comes to vegan services for your client, you don't have to stop at colour. With the right vegan hair care and styling products, you can hit your eco-friendly goals at every stage of an appointment. Our go-to product line for healthier hair is ULTIMATE REPAIR, a deeply conditioning range of vegan hair care designed to repair damaged hair in 90 seconds⁸. Want in? Follow these steps:
1. Wash With ULTIMATE REPAIR Shampoo
Our iconic range of luxury haircare kicks off with ULTIMATE REPAIR Shampoo, a creamy cleanser with a rich lather that removes damaging impurities. You may not see them, but microscopic dust particles can cause friction through strands, wearing them down until they snap. This hard-working shampoo rinses them away to leave locks clean, balanced, and ready to absorb a nourishing conditioner.
2. Nourish With ULTIMATE REPAIR Conditioner
If your client needs lightweight hydration, follow their shampoo with ULTIMATE REPAIR Conditioner. Indulgently creamy, it cocoons dry hair in a deeply conditioning blend of skincare-inspired ingredients. There's AHA, which replenishes the bonds inside the hair cuticle, and Omega-9 for hair cuticle repair which targets the outer layer. A must for keeping hair healthy, it's rich yet rinses completely clean. Focus this vegan conditioner through the mid-lengths and ends of your client's hair, and layer up where they need extra nourishment.
3. Treat Dry Hair with ULTIMATE REPAIR Mask
For boosted care and stronger hair, reach for ULTIMATE REPAIR Mask. It harnesses smart conditioning ingredients to identify and treat the areas that need it most. So, if your client has hair breakage where they tie up their ponytail or straighten their face frame, the highly conditioning mask will target those sections and give them added nourishment. Apply it after shampooing, to wet hair, allow it to absorb for five minutes, and then rinse thoroughly. Bonus: their perfect shade will look even more radiant post-treatment.
4. Repair Strands with ULTIMATE REPAIR Miracle Hair Rescue
This is the step that will wow your clients. One of the biggest breakthroughs in hair care, Miracle Hair Rescue repairs hair damage in 90 seconds⁸ by rebuilding bonds from the inside out. All you have to do is spray the weightless mist from root to tip, leave it to work its magic, and then style locks as usual. It's called a 'miracle' for good reason, leaving hair 12x smoother⁹ with 99% less breakage¹⁰.
5. Style With ULTIMATE REPAIR Protective Leave-In
Finally, before you blow dry and style your client's hair, you'll need a heat protectant. Choose one that leaves hair shiny and soft, so their gorgeous shade shimmers and shines for longer. ULTIMATE REPAIR Protective Leave-In shields strands against heat up to 230°C/450°F, with a delicate cream texture that nourishes dry hair, smooths out frizz and protects colored hair against dulling UV rays. It's an all-rounder for safeguarding locks in the face of heat damage, sun damage and mechanical damage. Smooth through lengths and ends, style, and your client is ready to glow.
Have you tried Color Touch for your salon creations yet? Then we'd love to see your looks. Share them with us on Instagram by tagging us @WellaHair.
- ¹ Excluding Special Blonde. Special Blonde contains Lanolin which is a by-product of sheep wool. It is in the formula to help hair feel properties. Koleston Perfect Special Blonde has never been tested on animals by the Wella Company.
- ² COLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0), COLOR TOUCH Relights, and iNSTAMAT!C by COLOR TOUCH.
- ³ Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
- ⁴ From 80% to 85% depending on the shade except Special Blonde.
- ⁵ Except Special Blonde.
- ⁶ 95% Post-Consumer Recycled aluminium + 5% Post-Industry Recycled aluminium.
- ⁷ Post-Consumer Recycled PP (polypropylene).
- ⁸ When using ULTIMATE REPAIR Miracle Hair Rescue.
- ⁹ Vs. non-conditioning Shampoo.
- ¹⁰ When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo.
