2 Seamless Ways to Get Rid of Grey Hair

1. Blend Away First Greys with Up to 70% Coverage

Perfect for targeting those very first greys or achieving a soft, blended look, Color Touch Plus delivers up to 70% coverage in a range of rich, radiant shades. The demi-permanent formula also guarantees true-to-tone vibrancy and shine, no matter your hair's condition, thanks to the built-in Metal Purifier that neutralizes metals lurking in your hair. Try it when you want rich, natural-looking coverage with gentle regrowth and no harsh demarcation lines. It's great for all-over transformations, as well as toning highlights or adding a root shadow.

2. Camouflage White Hair with Up to 100% Coverage

If you have a full head of grey hairs or you want a stronger camouflage for silver strays, look to our permanent hair colour formulas, Koleston Perfect and Illumina Color. They each give you up to 100% grey coverage, but come with their own unique finishes, delivering truly bespoke results.

Illumina Color is your pick when you want radiant, youthful, 100% natural-looking colour, as it plays up your natural tone for hair that's luminous in every light. Your hair colourist can custom-blend a shade that matches your original hair colour for undetectable camouflage, or they can mix up a new, trending hue with all the shine and dimension of a natural shade.

Or, if you want stronger colour intensity, request Koleston Perfect. It's the first and only professional hair colour that combines uncompromised performance with Metal Purifier and ME+ Dye Technology. The result: true-to-tone colour and protection against damage. Plus, it offers boundless shade possibilities, whether you love pastels, rainbow brights, or natural hair colours with a vibrant glow.

Permanent hair colours are your best pick for tackling those stubborn greys, so Koleston Perfect or Illumina will be your go-to colour products. Your salon colourist may paint these resistant sections first, so your chosen shade has longer to develop, and they may also suggest you sit under a hood, as the heat can intensify your colour.

You can use any colour to cover grey hair, from copper reds to golden blonde tones, but if soft regrowth is your goal, consider working a shade that's similar in tone to silver hair. Cooler, lighter shades, like an ash or mushroom blonde, will blend easily with greys, so when your roots grow through, the patches of grey won't stand out as much.

If you already have blonde hair, your colourist may be able to skip the pre-lightening phase, and immediately start toning your hair with a mushroom or ash blonde hue. But if you have dark hair, your colourist will need to lift your hair before toning with an ashy shade. BlondorPlex is perfect for this, as it gives you up to nine levels of lift and up to 97% less breakage¹. The reduction in breakage is key, as the hair shaft becomes more delicate as we get older, meaning it needs extra care to stay strong and healthy.

There's no permanent way of removing grey hair. Once melanin production has dropped, white strands will always grow through with a grey tint, even if you pluck them (which is not recommended). But you can enjoy a long-lasting solution with a permanent hair colour, like Koleston Perfect or Color Xpress, which will give you up to 100% coverage in a range of beautifully rich shades. From blonde to red to brown tones, any colour is possible. You can even work this season's hottest trends – from copper bronze to rose gold hair – with greys under wraps.