Let It Glow: 3 Express Hair Colour Treatments for the Holidays
Tis the season for a salon frenzy, as your clients rush to snap up Christmas hair appointments. Party season is here, and with it comes your annual influx of extra hair colour and styling requests. So, how do you manage your bookings to help as many clients get as glamorous as possible? Enter our all-new edit of Express Festive Glow services.
Designed to take colourists through the busy end-of-year season, these easy-to-action services offer quick solutions to some of your client’s biggest party season hair woes. And they’re not just good for your hectic schedule; they allow clients to clear space in their calendars, too, with each treatment taking no more than one hour. Add these to your colour menu...
1. For Enhancing Grey Hair: Express Silver Glow by True Grey
If they’d like their silver hair Opens in a new tab to sparkle through the season, book your grey clients in for a zero-damage Express Silver Glow by True Grey Opens in a new tab service. It’s a quick way to enhance their natural greys Opens in a new tab, while boosting shine and reducing unwanted yellow tones (which are common in grey locks).
All you have to do is mix their perfect shade of the Silver Glow by True Grey Cream Toner Opens in a new tab at a 1:1:1 ratio with the Activator Opens in a new tab and the Clear Conditioning Perfector. Next, apply the blend from root to tip, and allow it to develop for up to 15 minutes. Once rinsed, the soft, subtle hint of silver lends a speedy brightening effect for all natural greys.
Just make sure you choose the right shade for your client. There are two light tones that veil 100% grey hair in luminosity, plus two medium and three dark tones that create dimension-boosting shadows. You could smooth one all over or apply it in a highlighting pattern for a multi-tonal effect.
2. For Boosting Colour Radiance: Express Glossing Glow
There’s no better time to glow than through the holiday period, so give clients their shiniest locks yet with an Express Glossing Glow. It’s a glossing service Opens in a new tab that teams the permanent pigment of Koleston Perfect Opens in a new tabwith INVIGO Post Color Treatment Opens in a new tab and 1.9% Welloxon Perfect Opens in a new tab for a hint of a radiant tint. You can also use Koleston Perfect + 6% for a full coverage root shadow, so you’re covering regrowth and boosting shine – all in the space of a lunch break.
To create the look, apply the root shadow first in your client’s target shade. Pay extra attention to any unwanted greys, making sure you saturate strands back to front. Once the colour has developed, rinse it out with ColorMotion+ Color Protection Shampoo Opens in a new tab and ColorMotion+ Express Post Color Treatment Opens in a new tab.
Next up, it’s time to apply the glossing blend (that’s the 1:1:1 mixture). Smooth it through from root to tip, and let it give the hair a glow-up for up to 10 minutes. Rinse the formula away and style your client’s hair with a loose wave or curl to inject added shine. This service is also a quick trick for keeping brassiness at bay Opens in a new tab, blending balayage Opens in a new tab and refreshing highlights Opens in a new tab.
INVIGO Color Service Post Hair Color Treatment
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Colormotion+ COLOR PROTECTION SHAMPOO
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ColorMotion+ Post Color Treatment
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3. For Camouflaging Silver Strays: Express Blending Glow
For clients who are looking to sweep greys away – and fast – Express Blending Glow is their go-to service, harnessing the demi-permanent shades Opens in a new tab of Color Touch Opens in a new tab. Low on commitment and high on shine, the goal is to softly blend silver strays away, leaving intense vibrancy in their wake. It’s ideal for a quick root touch-up Opens in a new tab and refresh.
Consider mixing up two formulas: one darker for dimension (mixed with Color Touch Emulsion 1.9% Opens in a new tab), and one lighter for brightness (using Color Touch Emulsion 4%) Opens in a new tab. Section off the hair and apply the darker formula in light, feathering strokes through the back. Then, sweep the lighter shade through the front, making sure you avoid staining the hairline.
Once the colour has developed, wash it out with the ColorMotion+ Shampoo, followed by ColorMotion+ Express Post Color Treatment to finish the service.
More Salon Tips for the Festive Season
1. Set Up Social Alerts
Stay active on your social channels, using Instagram Stories, grid posts, and tweets to let clients know about your salon’s upcoming availability. This is a great opportunity to promote empty slots, fill cancellations, and also make potential customers aware of the Express Festive Glow services you’re offering. Just make sure you get some ‘before and after’ shots of each of the looks.
2. Set Up a Festive Photo Station
Speaking of ‘before and after’ shots, why not set up a photo station in the salon? You can even theme it with holiday décor, from fairy lights to baubles to festive foliage. Choose a space that gets plenty of natural light; preferably close to a window so the colours can be clearly seen.
3. Create Gifting Packages
Look at your retail stock. Could you bundle products together to create gift-worthy sets? Consider teaming up your shampoos Opens in a new tab, conditioners Opens in a new tab and hair masks Opens in a new tab to sell as premium presents with a small discount. You could also create styling bundles. For example, EIMI Thermal Image Opens in a new tab, EIMI Sugar Lift Opens in a new tab and EIMI Glam Mist Opens in a new tab make a great trio for anyone who likes to mix and match their styles at home.
