1. Shade the Roots
If you’re applying dark purple hair with an ombre or balayage technique, you’ll need to mix up a complementing shade for your client’s roots. Typically, dark hues – such as deep brunette or jet black – work best for this look. Steer clear of lighter shades (like light browns and blondes), as they’ll appear patchy against the depth of the purple.
There are a range of Wella Professionals color products you can use for the root shadow, depending on the type of finish and level of commitment your client wants. For a demi-permanent that’s packed with shine, opt for the Color Touch collection. Or, for a similarly light-reflective look that’s permanent, try Illumina Color. You can also apply Koleston Perfect if they crave permanent color that’s rich and intense. Bonus: both Illumina and Koleston offer up to 100% gray coverage, too.
2. Pre-Lighten Sections of Hair
While you might want to shade the roots dark, the base for violet hair is a different story. In order for dark purple ombre or highlights to show up, the color needs to be applied to strands that are naturally light blonde or have been pre-lightened.
Try the Blondor range of hair lighteners, reaching for Freelights if you’re creating dark purple balayage or Soft Blonde Cream for lifting that’s gentle on the scalp – ideal for all-over color or root-to-tip highlights. After rinsing and neutralizing with Blondor Seal & Care, you’ll have the perfect canvas for dark purple locks that pack a pigmented punch. Now to choose that dreamy dark violet hair hue…
3. Pick the Purple
When create bolder looks – think mermaid, rainbow or peacock hair – semi-permanent Color Fresh CREATE offers a rainbow of intermixable, statement hues. There are 12 to choose from, plus three additives that allow you to personalize the color, offering you and your client unlimited potential.
Both Pure Violet and Ultra Purple are staples for punchy dark purple hair, but you can add a few drops of other shades to precisely tune and tweak the tone. For example, dropping in some New Blue will give the purple a cooler feel, while mixing in Next Red can take the shade more magenta. The control is in your hands.
We also recommend adding the Tonight Dusk additive to any dark purple hair creations, which will #MakeItDeeper using only a trace of product. Trust us – less is more. Mix it 20:1, meaning 20 parts Color Fresh CREATE to just one part Tonight Dusk, and you’ll have more than enough to take your violet formulas ultra-deep.
4. Tailor Development Time
After applying dark purple hair color, tailor the development time to your client’s desired look. The minimum is 20 minutes, but 30 minutes will increase the intensity. Our advice? Suggest your clients go for maximum impact with the full 30 minutes. The color will fade true to tone over 24 washes, so the vibrancy will gradually dial down as weeks go by.