4 of the Hottest Hair Trends at Fashion Week AW18


Fashion Month AW18 is officially over, which means it’s time to start styling up the daring hair trends spotted on the catwalks in New York, London, Milan and Paris. We’re looking to the ‘do’s coifed by Wella Professionals Creative Director and ghd Ambassador, Eugene Souleiman for some next-season hairspiration. Keep scrolling for the four hottest looks he pioneered…

Heavy Metal Manes

Shimmer and shine is in next season with the hottest new color trend: molten metallic. We saw a gilded finish pop up through the 24-carat crops at Thom Browne, while Preen models sported a dusting of aqua-inspired glitter along the hairline.


Get the look before everyone else and book an appointment at a Wella Professionals salon for a high-shine reflective hue that can be tailored to your skin tone. Illumina Color features silvery shades that are perfect for an icy metallic tone, while Color Fresh CREATE shades can be blended to create an on-trend rose gold wash.

Teased, Tousled Tresses

Raw, edgy, relaxed. Forget hours spent preening your hair; the new look for next season is all about naturally tousled, messy waves with minimal effort required.

Try Dion Lee’s sharp side partings and low slung ponytails for effortless off-duty hair, or Olivier Theyskens’ textured tresses with twisted pieces to add contrast through your style. To take your look up a notch and go ultra-edgy, be inspired by Each x Other’s rough-and-ready aesthetic, scrunching handfuls of EIMI Extra Volume Mousse into lengths for an undone look.

Sports-Luxe Lengths

Athleisure is still the hot trend on everyone’s lips, but this look isn’t exclusive to fashion. Tommy Hilfiger’s show set the trend on the fast track with motorsport-inspired locks, featuring a bombshell blowdry and micro-braids.

To get this look, hair was misted with EIMI Ocean Spritz to add light texture and volume, and the skinny plaits were weaved through the lower layers, peeking through as the likes of Gigi Hadid and Joan Smalls strutted down the catwalk. Dreamy.

Rainbow-Bright Bobs

Rainbow hair is going nowhere if the Fashion Week catwalks have anything to do with it. The sharply styled bobs at Jeremy Scott’s New York show took colorful styles to another dimension, combining a sci-fi cut with vivid fuchsias, aqua blues and neon greens.


If you’re brave enough to go bold, visit your colorist for advice on finding the shade to suit your skin tone, haircut and style. The extensive Color Fresh CREATE, portfolio allows you to wear every color of the rainbow, whether you want a look that’s ultra-vibrant or soft and pastelized.

Find more hair inspiration in our Wella Lookbook Gallery, and follow @WellaHair on Instagram for the hottest new-season hair looks. Make sure to tag us in your photos with #WellaHair #StylistsDoItBetter to show off your latest styles and be featured on our social channels.