Why Ice Blonde is the Coolest Hair Trend Right Now

Formulas Color Trends

Ice blonde, or platinum blonde if you prefer, is cooler than ever. When it’s not turning heads on the SS19 catwalks, the trend is cropping up in the locks of the A-list - from Lady Gaga to Gigi Hadid. The striking look features the palest of platinum tones, sometimes paired with a silver, white or blue hue, and always appearing to shimmer as if strands have been veiled in a touch of frost.

So, how do you get hair to look this light? It may take a couple of salon appointments but, whether you’re trying the trend yourself or you’re a colorist creating the look, Wella Professionals’ extensive color portfolio has got you covered.

Ice blonde, side-swept bob with loose curls, created using Wella Professionals

Image Credit: @aswhair

Side-on image of woman with ice blonde, wavy bob, created using Wella Professionals

Image Credit: @head_studio_rockingham