Don’t forget to share these tips with your clients post ice blonde transformation. Or, if you’ve tried the look for yourself, keep these tricks up your sleeve for easy maintenance.
1. Use a Purple Shampoo
Purple shampoo is a must-have for every icy blonde. The violet pigments help to neutralize brassiness and keep any overly-warm tones at bay between salon visits. Try INVIGO Cool Blonde Color Refreshing Shampoo or, if you prefer a color-depositing mask, use the new Pearl Blonde Color Fresh Mask to give hair extra nourishment.
2. Book in a Glossing Service
A color top-up in the space of a lunch break? Our glossing service makes that possible, offering a hint of a shine-boosting tint for locks in need of a quick refresh. This isn’t to replace a lighten-and-tone service, but it helps to bridge the gap in between, making ice blonde hair look freshly-done.
3. Step Away from Heat Styling
Heat can speed up the color fade process, making it go brassy much quicker. It therefore makes sense that reducing heat styling would help clients maintain that cool, crisp shade for longer. However, not everyone is ready to put the curling iron away, which is where a heat protection spray, like EIMI Thermal Image, comes into play. Mist from root to tip before blow drying or tonging to safeguard strands.