Why Ice Blonde is the Coolest Hair Trend Right Now

Colour Trends

Ice blonde hair color is cooler than ever. When it’s not turning heads on the SS18 catwalks, the trend is cropping up in the locks of the A-list - from Selena Gomez to Karlie Kloss. The striking look features the palest of platinum tones, sometimes paired with a silver, white or blue hue, and always appearing to shimmer as if strands have been veiled in a touch of frost.

So, how do you get hair to look this light? It may take a couple of salon trips, but leaving your locks in the hands of a Wella Professionals colorist is always best. Not only will an expert be able to achieve the icy tone you want – they’ll ensure the coloring process goes to plan, with as little damage as possible.

To start, hair must be pre-lightened to a very pale yellow color. Don’t panic – the pale yellow tone is normal and works as a base before hair is toned to your icy-cool shade. This can be custom-blended to suit your skin tone.

As with any Wella color service, ice blonde hair can be achieved by adding WellaPlex to the pre-lightener; our new strengthening treatment that fortifies internal bonds as hair is colored or lightened.

WellaPlex is a three-step system and two of the steps are done in-salon. Step one (Wellaplex No1 Bond Maker) reconstructs bonds within the hair, allowing lightening or color to penetrate in the optimal way, while step two (No2 Bond Stabilizer) further reconstructs bonds, re-balances pH and strengthens the hair structure after color services. Step three (No3 Hair Stabilizer) is a weekly treatment to be used at home to maintain the results, keeping strands smooth, conditioned and feeling more manageable in between salon visits. Read more about it here.

As for how to wear ice blonde hair, we love edging it up with a short, blunt bob. But you can also go the Kim K way, and show off a super-long, silky-smooth mane. Keep color fresh with salon appointments every 3-4 weeks, and try blending trends by adding pastel tips in shades of aqua and bubble gum pink. Here's your hairspiration....


Embrace the dark roots trend with a touch of ice blonde through the mid-lengths of your hair. Keep the vibe effortless by wrapping strands around the Pro-Curl Conical tool, then brushing curls out to create a loose wave.

Image: @casual_chique


Show off the shine in your ice blonde strands by creating glossy curls. Apply EIMI Boost Bounce to smooth frizz and add volume, blow dry, then wind two-inch sections of hair around a curling iron. Set with Dynamic Fix for invisible, flexible hold.

Image: @artistsalon


For platinum hair as smooth as a sheet of ice, apply 3-4 pumps of EIMI Flowing Form to damp strands, then dry with the nozzle of your hair dryer pointing down the hair shaft. Finish by gliding the Pro-Straight Color iron through your locks to get a silky look.

Image: @_hairbytfrear_


Ask your colorist to add soft pastel panels to your ice blonde hair color. With a semi-permanent dye, like Color Fresh CREATE, an expert will be able to custom-blend the perfect pastel hue to flatter your skin tone and eye color.

Image: @tpla_hairart

Find more hair color inspiration in our Wella Hair Lookbook, and follow @WellaHair on Instagram for the hottest winter looks. Make sure to tag us in your photos with #WellaHair #StylistsDoItBetter to show off your latest styles and be featured on our social channels.




Some products may only be available to professionals


Find a Wella Professionals salon near you with our professional salon products and inspired stylists