Your Natural Hair Color Need-to-Know Guide

Model with red hair styled by Wella Professionals into a low, loose bun looks over her shoulder

Did you know? Wella Professionals’ natural hair color, EOS, is now 20 years old. That means 20 years of hair-kind, radiance-enhancing shades that you and your ingredient-conscious clients will love. Right now, the buzz around plant-based dyes is noisier than ever, but how do you know just how natural a formula is? And what kind of looks can these colors achieve? 

We’ve got the answers to all of your burning questions about natural hair color so, whether you’re trying EOS for yourself or on a client, you’ll have the full lowdown. Keep scrolling to find out more about its glow-giving abilities, and you’ll see: there’s a reason this formula has been a salon mainstay for more than two decades...

Close-up of hair colorist’s hand as they mix up Wella Professionals EOS hair dye formula