Meet The New Koleston Perfect: The Color That Changes Everything

Colour Tips Trends

Roll out the red carpet for Wella Professionals' biggest color innovation in 130 years and North American Brand Ambassador, Sophie Turner.

We've taken perfect to the next level with New Koleston Perfect with ME+ Technology. We've reformulated and revolutionized Koleston Perfect, promising pure, balanced color with less damage to hair,* while reducing the risk of developing a new hair color allergy, thanks to ME+ Technology.**

Don't panic—the process hasn't changed. You'll be working with the same mixing ratios, but now the color is easier and faster to mix, and rinses out more easily. The improved consistency makes it easier to apply precisely for color that stays in place, and the improved fragrance promises a more pleasant experience for you and your clients. The oxidation might look a little different for some of the shades (you can read more about that here), but the results will remain the same vibrant, even color from root to ends. As our biggest color innovation in 130 years, we're not kidding when we say the New Koleston Perfect is the color that changes everything!

Take a peek at Koleston Perfect on the red carpet, as Wella Professionals proudly partners once more with one of TV and Film's fiercest leading ladies, Sophie Turner, our North America Brand Ambassador.


*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.


Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.