Born-with-it blondes can get the look, too, but it’s a pretty lengthy process. Step one requires coloring their naturally-light locks a dark brown shade in order to achieve a root-y finish. Use Illumina Color for this step, as it works with the high and low tones in the hair, giving a more natural, sheer color result that won’t look artificial. Then, lighten and tone the mid-lengths back to a pale blonde shade (again, with Illumina), ensuring the dark and light tones seamlessly melt together for a ‘grown-out’ effect.
As for how root-y you go, that part is entirely up to your client. Some will only want an inch or two of shadow on show, while others may be looking for a statement-making root stretch. Either way, ensure they keep their light-hued lengths looking luminous. Our suggestion? Washing with INVIGO Cool Blonde Color Refreshing Shampoo and Conditioner to maintain the brightness of toasted coconut locks… until the next blonde trend comes along, that is.