How to Create the Punchiest Plum Hair Color

Formulas Techniques
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac frost was the shade of spring/summer, then plum is set to be huge for fall. We may not be knee-deep in those autumn leaves yet, but we’re looking ahead to next season already. And if Instagram is anything to go by, more clients will be plumping for plum than ever before.

But how do you create the look? And how do you lock it down once you’ve achieved the hue? Here’s everything you need to know about the plum hair color trend…

Back of woman’s head with dark brown hair and plum mid-lengths and ends, created using Wella Professionals.

Image Credit: @francesca_mce_