When perfecting plum, you’re aiming for a deep, dark purple hair color. This can range from a vibrant violet, to a lavender tint, to a burgundy red. Whatever shade you’re creating on the plum hair spectrum, there are five reigning rules to follow, helping you sweep and swish your way to the most mesmerizing creations.
1. Consider Lightening Dark Hair
If your client’s hair is darker than the deep plum hue they crave, layering color on top will just build up the pigment without creating a purple glow. In this case, you may want to lighten a few sections of hair before mixing up their shade. Stroke bond-strengthening in ribbons, then apply a plummy formula over the top. This will create bold violet highlights that can be just as striking as an all-over tone.
2. Layer Up Through Light Locks
For blonde-haired clients, plum hair is a major transformation. That’s why, if they seem unsure, we recommend they experiment with a softer purple first. If they agree, start them out on a muted mauve, then gradually build depth from one appointment to the next. If they’re ready to take the plunge straight away, suggest a Color Touch Transformative Toning Service. This one-step toning technique revives dull and lifeless hair by infusing pre-lightened locks with intense color vibrancy and beautiful shine. Simply choose your perfect shade and apply to pre-shampooed, towel-dried hair. Rinse after 20 minutes and neutralize with .
3. Keep Patchy Purple Tones at Bay
If your client’s hair is looking patchy before you apply their purple tone, consider treating strands to a ‘color remover’, like . Designed to gently cleanse and correct color build-up, it’s like hitting the ‘refresh’ button on drab manes. Simply apply from root to tip, leave for up to 45 minutes, then rinse with water only, and dry hair thoroughly. You’ll be left with a more even canvas; the perfect base for those punchy plum shades.
4. Pick the Perfect Plum Product
Good news: you have a multitude of options when it comes to picking a plum hair color. Here are just a few of our favorites, from pigmented permanent tones to demi-permanent tints…
Permanent : 0/66 for a cool plum, 55/65 for a red-toned plum or 0/65 for a vibrant plum.
Demi-permanent : /57 for a mahogany plum, 5/66 for a chocolate plum or 0/68 for a punchy plum.
Semi-permanent : Pure Violet or Ultra Purple, mixed with the Tonight Dusk additive to make the tones deeper. Custom-blend to the level of depth your client craves.
5. Mix in WellaPlex
Every hair color service is better with . By adding the to your formulas, you help to reinforce the internal bonds that make up your client’s hair. Cue strong strands. Mix it into their plum hair color, then make sure you finish the treatment by treating just-rinsed hair to the , which rebalances pH levels.