Meet Our Biggest Hair Color Innovation in Over a Century


Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used.

Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of Koleston Perfect with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down…