How Natural is Natural Hair Color?
If you’re talking about EOS, you’re looking at a damage-free formula made up of a few synthetic dyes (for a larger shade palette) and a minimum of 89% plant-based dyes, driven by three carefully selected, beauty-boosting plants. First, there’s Lawsonia inermis (more commonly known as henna), which is responsible for the orange, gold and red tones in some of our warmer shades. Then there’s Cassiaobovata, a bright yellow flower that’s mostly used in light blonde shades or in combination with a darker tint. Finally, Indigofera tinctoria, which is also used to dye blue denim, adds a shot of indigo to create cool tones as well as adding depth to some of the shades.
Who Should Use Plant-Based Dye?
Anyone and everyone can use EOS. But, if you’re wondering which of your clients will love it the most, look to those with dry or fragile locks and an interest in eco-friendly beauty. Why? Because every one of the vibrant, hair-kind shades delivers zero damage, thanks to a formula that’s ammonia-, PPD/PTD-, peroxide- and paraben-free. If a client with brittle strands is asking for a full head of glow-boosting, shine-enhancing color, this is the portfolio of gentle shades they’ve been looking for.
How Does it Help the Environment?
As a generation, we’re becoming more aware of the materials our favorite products are wrapped up in. With EOS, that extends to the way our professional salon colors are packaged up. Every one of the vibrant shades comes in a fully recyclable aluminium can, making it an eco-friendly option for anyone who’s swearing off plastics. Not to mention, fewer chemicals equals more sustainability in the environment, meaning EOS is kind to both your clients’ hair and the planet.