*This* New Technique is the Answer to Sun-Kissed Hair

Formulas Color Trends

What could be dreamier than sun-kissed hair? There are few things more luxurious than seamless highlights, and only the finest techniques will allow you to create the look. Are you ready to take balayage into the light?

Introducing Illuminage, created by Wella Professionals Global Ambassador Romeu Felipe, for a sophisticated, soft and luminous look. Want the full lowdown? Keep scrolling for our everything guide to the trend that’s about to go big…

Woman with sun-kissed hair, created using Wella Professionals’ Illuminage technique
Side of a woman’s head with sun-kissed hair, created using Wella Professionals’ Illuminage technique.
Woman with blonde hair and balayage, created using Wella Professionals.
Side profile of model with medium brown hair and Illuminage, created using Wella Professionals.
Side profile of model with blonde hair and Illuminage, created using Wella Professionals.

Illuminage Tutorial with Romeu Felipe | Wella Professionals