How to Get Ultra Violet Hair Color

Colour Trends

When Pantone dubs ‘Ultra Violet’ the 2018 Color of the Year, you know you’re set for a season of deep plum lipstick, lilac eyeshadow and purple hair color. But, while the color’s name conjures up visions of vibrant violet locks, you can wear this hue any way you like, whether you’re all about a bold amethyst or a more muted mauve. Here’s how…

Pick your perfect purple

First, decide how daring you want to be. If you’re not quite ready to brave an all-over hit, transform your existing hair color with subtle nuances of purple. Pastel highlights painted at random through strands will add a subtle dose of color, while a deep violet ombre is a low-maintenance way of ticking off two trends in one.

A colorist will be able to advise on your perfect shade of purple based on your skin tone, existing hair color, the condition of your locks and your personal style. As a general rule, a true violet shade looks beautiful on darker skin tones, while jewel-inspired hues flatter medium or olive skin, and pale pastel purples suit a fair complexion.

Get the look

If your hair is dark, your colorist will need to pre-lighten your strands before applying purple color. The cleaner the undertone of your hair, the truer your violet hues will come through. Once you’ve got a lightened base, they can custom-blend your shade using our new semi-permanent color, Color Fresh CREATE in Pure Violet or Ultra Purple. Wear these dreamy hues as a vivid violet, or tone it down to a luminous lavender. The shades last up to 20 washes and pastelize to a soft purple over time.


Image: @colorbyjade

For a low-commitment wash of colour, opt for our demi-permanent range , Color Touch. You’ll find a spectrum of purples in the Vibrants Reds color family, which boasts both light and intense violets.

Still searching for hairspiration? Keep scrolling for five ways you can wear Ultra Violet hair color, then take your favourite look to your nearest Wella Professionals salon…

1. Make it Mauve

This mauve shade is a pretty way to wear the purple trend. Try an all-over wash, or ask your colorist to team the shade with a balayage technique.

Image: @tpla_hairart

2. Lift with Lavender

Be lovely in lavender with this bold, blue-toned purple shade. Weaving in a few silver strands will give the look a multi-dimensional, ultra-glossy finish.

Image: @cemeterystrut

3. Go Deeper

A deeper purple, like a plum tone, will give brunette locks a new-season lift. Wear this shade all over for a dose of shine.

Image: @sabrinapaninhair

4. Try Violet Highlights

Enhance your base color with a scattering of ultra violet highlights. We love this blend of blonde and purple tones.

Image: @leigh_annefagg

5. Be Bold

Get your violet looking vibrant with root-to-tip color that’s pure and punchy. This bolder look is Pantone’s Color of the Year in its truest form.

Image: @cristensolorshair

Find more hair color inspiration in our Wella Hair Lookbook, and follow @WellaHair on Instagram for the hottest looks. Make sure to tag us in your photos with #WellaHair #StylistsDoItBetter to show off your latest styles and be featured on our social channels.



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