Professional Hair Color Formulas

From classic shades like blonde or brunette to the latest trending hair colours or sophisticated blends, find all the formulas you need along with our top tips for application.

Showing 12 of 106 results
Back of woman’s head with long, loosely curled, mocha brown hair, created using Wella Professionals.
Formulas Color

This season, make it a mocha. Even if it isn’t your coffee order of choice,...

Back of woman’s head with long, loosely curled, mocha brown hair, created using Wella Professionals.
Formulas Color

This season, make it a mocha. Even if it isn’t your coffee order of choice,...

Collage of sunset blonde hair, created using Wella Professionals
Formulas Color Trends

As we head into fall, one sun-kissed trend is set to rise up for your most...

Collage of sunset blonde hair, created using Wella Professionals
Formulas Color Trends

As we head into fall, one sun-kissed trend is set to rise up for your most...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Collage of balayage bob hairstyles, created using Wella Professionals.
Formulas Techniques Color Styling Trends

What do you get when you merge the hottest highlighting technique with this...

Collage of balayage bob hairstyles, created using Wella Professionals.
Formulas Techniques Color Styling Trends

What do you get when you merge the hottest highlighting technique with this...