Professional Hair Color Formulas

From classic shades like blonde or brunette to the latest trending hair colours or sophisticated blends, find all the formulas you need along with our top tips for application.

Showing 12 of 112 results
Back of woman’s head with half-up hairstyle, created using Wella Professionals.
Formulas Color

Who’s ready for a raft of new-season looks? Spring’s hair color trends are...

Back of woman’s head with half-up hairstyle, created using Wella Professionals.
Formulas Color

Who’s ready for a raft of new-season looks? Spring’s hair color trends are...

Back of woman’s head with long, wavy, black to blonde hair, created using Wella Professionals.
Formulas Color

Creating bold hair doesn’t always mean dyeing it bright colors or layering ...

Back of woman’s head with long, wavy, black to blonde hair, created using Wella Professionals.
Formulas Color

Creating bold hair doesn’t always mean dyeing it bright colors or layering ...

Back of woman’s head with long, loosely curled, metallic blue hair, created using Wella Professionals.
Formulas Color Trends

Good news for your color-brave clients: blue hair is trending once again,...

Back of woman’s head with long, loosely curled, metallic blue hair, created using Wella Professionals.
Formulas Color Trends

Good news for your color-brave clients: blue hair is trending once again,...

Back of woman’s head with long, loosely curled mushroom blonde hair, created using Wella Professionals.
Formulas

Ash blonde lovers, take note: if you’re looking for a deeper way to work the...

Back of woman’s head with long, loosely curled mushroom blonde hair, created using Wella Professionals.
Formulas

Ash blonde lovers, take note: if you’re looking for a deeper way to work the...

Close up of Muted Auburn
Formulas Color Trends

Want to bring a touch of warmth this chilly season? Auburn hair is a vibrant...

Close up of Muted Auburn
Formulas Color Trends

Want to bring a touch of warmth this chilly season? Auburn hair is a vibrant...

Model smiling at camera with brunette curls and caramel blonde highlights, created using Wella Professionals.
Formulas Color

We don’t believe in rules when it comes to choosing hair colors. Icy blonde...

Model smiling at camera with brunette curls and caramel blonde highlights, created using Wella Professionals.
Formulas Color

We don’t believe in rules when it comes to choosing hair colors. Icy blonde...

Back of woman’s head with long, loosely curled, mocha brown hair, created using Wella Professionals.
Formulas Color

This season, make it a mocha. Even if it isn’t your coffee order of choice,...

Back of woman’s head with long, loosely curled, mocha brown hair, created using Wella Professionals.
Formulas Color

This season, make it a mocha. Even if it isn’t your coffee order of choice,...

Collage of sunset blonde hair, created using Wella Professionals
Formulas Color Trends

As we head into fall, one sun-kissed trend is set to rise up for your most...

Collage of sunset blonde hair, created using Wella Professionals
Formulas Color Trends

As we head into fall, one sun-kissed trend is set to rise up for your most...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Back of woman’s head with super-straight, mid-length, plum hair, created using Wella Professionals.
Formulas Techniques

Purple locks get a juicy upgrade with the plum hair color trend. If lilac...

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...