A team of nine Global Creative Artists co-created the Color Fresh CREATE line, including legendary OPI Founder (and First Lady of Nails), Suzi Weiss-Fischmann. Her eye for show-stopping shades and the expertise of some of Wella’s top hair artists culminated in a cool and expressive collection of yellows, corals, pinks, blues and greens that are unashamedly vivid.
Best of all, the shades are fully intermixable, giving you the freedom to try out limitless color creations and show off your personality with your unique choice of shades. There are no rules to follow; using the Precision Cream formula, colors can be melted and blended to create bold and bright, fresh pastels or a rainbow of hues in seamless, spirited panels. Wella Professionals Global Brand Ambassador, Sophie Turner, is all about the latter look, admitting, “If I had to choose a fun color to dye my hair, it would be difficult to pick just one.”
She continued: “I’d choose multiple colors, I think rainbow hair would be fun. If I was pushed to pick just one, it would be pink, because everyone loves pink and it’s a fun festival look.” Sophie wouldn’t have to worry about how the colors might fade, either. The Color Fresh CREATE shades contain carefully-selected dyes that pastelize over time, for a true-to-tone fade that lasts up to 20 washes*.
* Depending on shade used and hair condition.