Simply put, Insta Recharge is a professional, temporary root cover-up that helps to keep pesky regrowth in check in between salon coloring appointments. The brush-on, wash-out formula harnesses a blend of minerals and color pigments that instantly adhere to the hair, so you get a flawless look in seconds.
It looks a little like an eyeshadow palette and comes with a double-ended applicator, featuring a brush on one end for sweeping color, and a padded pen that allows you to dab the powder on. The finish is virtually undetectable, and – especially when teamed with EIMI Super Set – stays put until your next shampoo. You’ll find no fading here.
If it’s your own roots you’re touching up, Insta Recharge Root Concealer can be found in Wella Professionals salons, and a colorist can help you discover your perfect color match. If you’re a Wella pro, recommend it to clients who often struggle with root regrowth. There are five adaptable shades to choose from: Light Blonde, Blonde, Light Brown, Medium Brown and Black.