The Perm is Making a Curly Hair Comeback

The perm is back – but not as you know it. Unlike the mega-voluminous Madonna mane of the eighties, the modern take on this curly-haired look is all about effortless, natural-looking waves. And, while the perm of decades past was known for harnessing harsh chemicals, modern-day perms are giving you all the curve without compromising on condition.

How, you ask? It’s a combination of improved formulas and our bond-strengthening system, WellaPlex, that keeps your hair strong during and long after the perming process. If you’re ready to wear a head of ‘I woke up like this’ waves, keep scrolling for everything you need to know about getting a perm…

Image of woman with perm hairstyle created using Wella Professionals products