Live La Vie En Rose with 12 Dusty Pink Hair Colour Ideas

It’s not just hot pink hair colour that’s catapulting to the top of trends lists right now. If you want a subtler way to live la vie en rose, dusty pink hair colour is the shade for you. Brighter than a soft pastel but without the boldness of neon hair, it's your ballet slipper, cotton candy, rose petal hue wrapped into one; a soft yet vibrant pink shade that's just the right balance of radically romantic.
So, let's take a look at 12 ways to make hair pink with a dusty glow. From blush balayage to icy pink glass hair, here's all the inspiration you need for your next salon appointment...
12 Dusty Pink Shades to Try

Ash Blonde Hair Colour with Dusty Pink Highlights
Image Credit: @marco_firriolo
Hear us out: a shag haircut with a dusty shade of pink might be the ultimate trending pair. You've got the seventies vibe of the cut while the colour anchors the look in the modern day. A dreamy match. And if you're already working a cool blonde base shade, like this ash blonde, you can achieve your pink tone with zero lift and zero damage using SHINEFINITY. Simply ask your Wella colourist to sweep on a pink shade of the colour glaze, and you'll get a translucent veil of blush tones with a shine you can feel. Then, take the Color Fresh Mask in Rose Blaze home with you for a tone top-up in between salon visits. The tinted treatment refreshes your dusty pink shade in 10 minutes – apply, wait, rinse, glow.

Dusty Rose Glass Hair
Look Credit: @nikkiclifford_hair and @fergaldoylehair
Nothing glows like glass hair, and this luscious tone is the epitome of luminous, radiating health from root to tip thanks to the glossiness of Illumina Color and SHINEFINITY. Illumina is your hair colourist's go-to for youthful, 100% natural-looking colour, while the top coat of SHINEFINITY delivers an extra injection of pastel pink shine. The finishing touch: ULTIMATE SMOOTH Miracle Oil Serum, a care essential that nourishes pink strands in 30 seconds with smoothness that lasts up to 3 days¹.

Dusty Pink Highlights Through a Brown Hair
Image Credit: @harishair
Like rose gold, rose brown hair has officially transcended the trend-sphere. A touch of pink through a brown base is timeless, and you can make it as subtle or as bold as you want. Here, it's soft and sheer, giving you a look that's even more muted than pastel hair colours, yet still head-turningly striking – ideal if you're trying bold shades for the first time. Dark, natural hair will need pre-lightening to guarantee this shade of pink pops, and if you go to your nearest Wella salon they can use BlondorPlex; our bond-strengthening pre-lightener for up to 97% less breakage².

Dusty Pastel Pink Colour
Image Credit: @jamie.wella.pro
Pastel shades of pink with a soft, dusty finish were virtually made for festival season, and you won't believe how this luminous look was created. Through pre-bleached hair, the pigment-depositing Color Fresh Mask in Pink Blush has been applied, creating a hazy glow that develops in just 10 minutes. Yep – it’s that simple. So, if you've already got a blonde base to play with, all you have to do is smooth the mask from root to tip, let it develop for the full 10 minutes, and then rinse. Did we mention it's a zero-damage formula, too?

Dusty Cotton Candy Pink Hair Colour
Image Credit: @jhair_stylist
If you want a softer take on bright pink hair, look no further. This shade packs in vibrant and vivid tones with elevated pink bangs, while the rest of the hair is a subtler dusty pastel tone. To get the look, your professional colourist will need to pre-lighten your hair to a light blonde tone first; a step that can be achieved with BlondorPlex for up to 9 levels of lift. Then, they can nail this pink fashion colour with the Color Fresh Mask in Rose Blaze. Two sessions with the colour-depositing mask through the face frame will give you the chicest accent piece.

All-Over Dusty Pink Tones
Image Credit: @michellethompsonhair
For an all-over, one-colour pink vibe, Color Touch is the perfect choice. This demi-permanent pink colour ensures that, even when you're working a single shade, the finish is rich and dimensional. Always loved but now better than ever, it also harnesses the Metal Purifier, which neutralizes metals in your hair for uncompromised vibrancy and shine. If you're working curly hair like this, complete your look with the NutriCurls Curlixir Balm; an intensely nourishing care-meets-styling staple that helps you achieve defined, bouncy curls.

Dusty Pink and Purple Tones
Image Credit: @chiriac.ionela
Slices of purple tones with icy pink hair have you set for a winter pastel look. So, if you're looking to embrace bold colour in the cooler months, consider this frosted take on the trend. We love the colour block effect for extra statement-making power. Want to take it up a gear? Ask your colourist to create the look with Koleston Perfect for a wide range of vivid shades with stunning intensity.

Dusty Pink Colour on a Platinum Blonde Base
Image Credit: @marianiliehair and @wellahair_ro
If you crave a shade with cool undertones, take hair pink with this blushed colour. Light, bright and luminous; teamed with soft curls, it lends a romantic vibe to the pastel trend. Good condition is the crux of platinum pink, shiny hair like this, so don't forget to work on its condition with a weekly masking session. Here, you're seeing ULTIMATE REPAIR Mask in action, with its intensively nourishing blend of AHA and Omega-9.

Dusty Pink Pixie Bob with Bangs
Image Credit: @jhair_stylist
This lighter pink hairstyle is a dusty dream come true, with the beautiful shade painted through choppy layers of hair and styled in soft waves for a piecey, pixie vibe. There's tons of movement giving the colour extra dimension here; a look you can recreate with your own pixie cut and EIMI Sugar Lift. Even fine hair gets a dose of volume from the sugar-infused spritz. Simply spray and scrunch for grippy, gutsy hair texture that looks beyond effortless.

Dark Hair with Dusty Pink Balayage
Image Credit: @jhair_stylist
If you have naturally brunette, curly hair, ask your colourist to lift the mid-lengths and ends of your brown base with highlights while keeping your dark root colour intact. The shadow root will help the shape of your ringlets stand out, boost your hair's dimension, and give the illusion of added volume. Then, through the pre-bleached hair, they can mix up a rose blend with SHINEFINITY Color Glaze, so you get a textured balayage in beautiful tones of soft pink that glisten and glow under the light.

Dusty Pink Colour on Bronde Hair
Image Credit: @luca_brusini
If you want to maintain at least some of your natural shade, this dusty pink and brown-blonde hair melt is the perfect option. The dark root colour and delicate touch of pink highlights result in an almost sun-kissed look. Add beachy waves with EIMI Ocean Spritz, and you've got surfer-style, airy strands that scream 'summer'.

Dusty Pink-Peach Shade on Natural Brunette Locks
Image Credit: @parrucchieriinnpaese and @jacoposchiavinato
Peach shades are trending, so if you want to work dusty pink with a touch of warmth, this juicy take on the trend is a beautifully bold choice. It's a shade that lends a flattering contrast against cooler skin tones but also works in harmony with warm skin tones – a versatile option for everyone. Plus, you can wear it through blonde, red or brown hair, giving you a dusty peach-pink hair transformation with endless possibilities. Ask your colourist to create the look with a SHINEFINITY Color Glaze to unlock otherworldly shine.
How to Maintain Your Dusty Pink Locks
You've got your perfect shade of dusty pink – now let's make it last. Follow these tips to ensure your blush pops of colour go the distance...
1. Use a Colour-Safe Shampoo and Conditioner
From brown to blonde to pink locks; all coloured hair needs a shade-protecting care regimen, so make sure you're using a shampoo and conditioner that helps to preserve your salon-fresh, luscious tone. We love INVIGO Brilliance Color Protection Shampoo and Vibrant Color Conditioner, as they're packed with the Metal Purifier and antioxidants to keep fading free radicals at bay. You can also choose between formulas for fine and coarse hair, so your colour-safe regimen delivers just the right level of care for your hair type. The perfect option for a vibrant shade.
2. Prevent and Repair Signs of Damage
Nothing dulls your bright shade faster than hair damage, so if the signs are there or you want to prevent them, make sure you're using a deep treatment that rebuilds from the inside out. ULTIMATE REPAIR Miracle Hair Rescue is as powerful as it gets, with a blend of AHA and Omega-9 to repair hair damage in 90 seconds³. Simply mist it through clean, towel-dried locks, let it absorb, and then style your hair as usual. It's a quick trick that transforms the condition of your (newly pink) mane.
3. Protect Pink Hair Against Heat Damage
Shield your brand-new rosy pink hair colour against the effects of excess heat with ULTIMATE SMOOTH Miracle Oil Serum. More than just a hair oil, this supercharged elixir acts as a heat protectant and UV shield to keep your dusty blend of tones protected – even out in the sun. Plus, it nourishes your hair in 30 seconds for smoothness that lasts up to 3 days¹. So, if you're all about silky-smooth, frizz-free hair, this is the most versatile option out there.
4. Top Up Dusty Pink Tones at Home
Whether you're adding a pop of colour to a blonde base or reviving an entire head of dusty tones, don't forget to add the Color Fresh Mask to your kit for a quick pick-me-up. This colour-depositing treatment comes in two soft pinks: Pink Blush for a blush-toned hair gloss and Rose Blaze for a brighter shade, delivering a zero-damage boost of pigment in between salon appointments. All you have to do is apply your chosen mask to clean, damp hair when it needs it most, let it develop for 10 minutes, and then rinse thoroughly. Dusty pinks appear fresh, glossy and bright.
Now you've got the full lowdown on dusty pink hair, discover more trending looks with our round-up of the most covetable hair colours. We've got all the inspiration you need for a next-level look.
¹ When using ULTIMATE SMOOTH Miracle Oil Serum, if unwashed for 3 days, vs. untreated.
² When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.
³ When using ULTIMATE REPAIR Miracle Hair Rescue.